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    Google announces Google Marketing Platform Partners program

    Posted on 29th June 2018Digital Marketing
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    Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google Marketing Platform and Google Ad Manager — the company is consolidating and updating its marketing partner program as well. Google Marketing Platform combines the DoubleClick advertising products and the Google Analytics 360 Suite into one…

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    Marketing Day: Supreme Court reversal, Facebook cryptocurrency ads & more

    Posted on 28th June 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Supreme Court reversal on state sales tax deals major blow to e-commerce businesses Jun 27, 2018 by Robin Kurzer With its decision on South Dakota v. Wayfair, the court paved the…

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    Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors

    Posted on 28th June 2018Digital Marketing
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    Earlier this year, Twitter CEO Jack Dorsey, along with three other executives who head up the company’s product and security teams, hosted a 45-minute live Q&A with users. During the livestream, Dorsey said Twitter’s primary goal was improving the health of the platform. According to Twitter’s latest transparency numbers, the work they’ve put toward security…

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    Marketing Day: SMX East agenda, Facebook event tracking, Squadhelp & more

    Posted on 27th June 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile is taking over the customer journey Jun 26, 2018 by Brian Solis Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or…

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    Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year

    Posted on 27th June 2018Digital Marketing
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    Facebook is now allowing ads promoting cryptocurrency and related products, reversing a decision it made in January to prohibit such ads. Earlier this year, the site had banned ads for binary options, initial coin offerings and cryptocurrency — financial products it associated with “misleading or deceptive promotional practices.” As of today, Facebook has reversed its…

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    Content optimization vs. SEO — What’s the difference?

    Posted on 26th June 2018Digital Marketing
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    Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword. Think “content strategy” rather than “keyword density.” Avoid…

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    Marketing Day: Robot traffic, loyalty marketing, the future of TV advertising & more

    Posted on 26th June 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Content optimization vs. SEO — What’s the difference? Jun 25, 2018 by Digital Marketing Depot Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words…

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    5 Tips to Choosing Your Winning Business Domain Name

    Posted on 25th June 2018Digital Marketing
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    Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees…

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    The myths that keep you from winning on Amazon

    Posted on 23rd June 2018Digital Marketing
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    Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the top, or stay there, it can be tempting to minimize the chaos of Amazon by…

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    Marketing Day: Facebook’s latest data faux pas, YouTube creator updates & more

    Posted on 23rd June 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s latest data faux pas: app analytics reports are sent to the wrong peopleJun 22, 2018 by Amy Gesenhues Facebook confirms it sent app performance data to people outside of the…

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