New study from PwC shows the need for Chief Digital Officers in larger organisations The digital revolution is transforming all business departments. Marketing, HR, Sales and financial and IT all have massive opportunities and considerable challenges thanks to the rapid pace of digital change. Whole industries are being disrupted and newer, faster and more efficient…
2016 will introduce new conferences and be host to most of your favorite conferences from the past years. IoT will probably be as prominent as wearables. And the budding virtual reality topic may very well become a hot topic with the release of two major VR headsets in the last quarter of 2015 and the…
6 essential requirements for designing your digital strategy around your customer While customer experience is a key business driver for any company, few have yet to understand that, in the digital age, when customers can instantly access swathes of information about a company and its competitors, it has become fundamental to obtaining a real, sustainable,…
Will 2016 be the year of the authentic brand? The ten-day search for something worth watching on TV during the Holidays is at last over. Time to join what has become an annual crystal ball gazing love fest… So what’s in store leading up to next year’s channel hopping search for an alternative to The…
With this much social media activity every minute, Content Shock will increase as a challenge for marketers in 2016 Digital media presents a huge opportunity for marketers, but the scale of the online space can be daunting. Our latest infographic visualises what happens in just one minute on the web. The number of Google searches,…
3 key steps for fueling your performance with the latest news and information Google Reader is now long-gone as a way of keeping track of the latest developments in digital marketing. The important industry information on platform changes that we still need is out there but it is coming at us from more sources than…
5 types of online audience surveying tools to help create a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there. But web analytics systems don’t give direct qualitative feedback from site visitors and…
Even though hooks in WordPress are amazing and everyone uses them knowingly or unknowingly, I get the impression that some advanced users and especially front-end developers still seem to avoid them. If you feel like you’ve been holding back on hooks, too, then this article will get you started. I am also going to reveal…
Use these stats as a basemark for your mobile app development plan Mobile apps have become a handy way to simplify our daily tasks and activities within a few minutes. Online shopping, ordering takeaway or managing one’s bank account is frequently most easily done via well-designed mobile apps. Businesses of all sizes, whether SMEs or…
Taking a more systematic approach to discover why your website visitors are not converting What’s stopping you from converting more of your website visitors into sales or leads in the year ahead? One of the reasons, that we’ll explore in this article, is a lack of tangible insight. There’s often a mistaken understanding that analytics…
