Grow your e-commerce site with the RFM model – an undervalued online retail marketing technique We can all agree that conversion rate optimization is one of the most creative and efficient marketing technique for designing an on-site experience that will amaze customers. Yet even though CRO will help you rectify your approach as you work…
One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with local holidays Seasonal holidays are emotive times, whether it’s a country’s national independence day, saints’ day carnivals, New Year or the mid-autumn festival celebrations in parts of Asia. Getting the seasonal celebrations right is…
Scalable vector graphics (or SVG) lend developers an incredible ability to display crisp, beautiful graphics at any size or resolution. SVG can also be animated using various techniques. In combination with clipping paths, interesting effects can be achieved. This article explains the difference between an SVG clipPath and a CSS clip-path, including examples to guide…
Develop your SEO strategy by keeping up to date with all of Google’s Algorithms Google wants its search engine users to receive the most relevant search results and in the fastest time possible. If a particular website fulfills this criterion of satisfying the users’ need, then they rank higher and get priority in the search…
New survey shows better communication between departments is needed to create better content Content marketing certainly isn’t new anymore. A huge number of brands already have well-developed content marketing strategies and are creating great content on a regular basis. This means there is more content than ever before, and so brands need to publish compelling…
UI Design Principles That Every Mobile App Developer Must Abide By User Interface and user experience go hand in hand and as a designer, you can ensure exceptional UI for your mobile app only when you follow some tried and tested UI design principles. The user interface design for a mobile app is different than…
‘Tis the season to be influencing With the holidays in full swing, so many brands are competing for the attention of the same customers. This is where brands need to get more creative by working through trusted sources, such as bloggers, to get more opportunity to reach and influence their audience. With approximately 200 million…
A user’s account on a website is like a house. The password is the key, and logging in is like walking through the front door. When a user can’t remember their password, it’s like losing their keys. When a user’s account is hacked, it’s like their house is getting broken into. Nearly half of Americans…
Good quality pictures are key to getting your content shared, here’s how to create them The value of DIY visual assets cannot be overstated – they are simply priceless when it comes to adding value to your content. Visual aids in content marketing have been proven to up engagement and achieve business objectives, such as…
Flexbox has become one of the most popular tools for creating website layouts. Susy is another layout tool that has gained popularity with the Sass community over the last few years. Many developers I’ve spoken with are unsure which tool is best for creating layouts for their websites. Some feel that flexbox is powerful enough…
