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    The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?

    Posted on 6th September 2017Digital Marketing
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    Let’s start with the good news. The US internet ad industry grew 21.8 percent (from $59.6 billion to $72.5 billion) last year, according to the Interactive Advertising Bureau. You also may have heard the bad news: Google and Facebook account for almost all of that growth, and when other big names like Amazon, Snapchat and…

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    5 steps to creating a more efficient link-building campaign

    Posted on 6th September 2017Digital Marketing
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    Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to…

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    The CSS Grid Challenge: Build A Template, Win Some Smashing Prizes!

    Posted on 6th September 2017Web Design
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    Layout on the web has always been tricky, but with CSS Grid being now supported in all major browsers, most of the hacks that helped to achieve complex layouts have become obsolete. Firefox even has a CSS Grid Inspector built in, so that there’s nothing to hold you back from making even the most challenging…

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    A Guide To Virtual Reality For Web Developers

    Posted on 5th September 2017Web Design
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    Recently, there has been a proliferation of virtual reality (VR) web browsers and VR capabilities added to traditional browsers. In this article, we’ll look at the state of browsers in VR and the state of VR on the web via the WebVR APIs. The web community has experimented with VR before, with VRML, but now…

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    5 Facebook algorithm hacks to up your content marketing game

    Posted on 5th September 2017Digital Marketing
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    Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some spandex and running around flamboyantly in front of a crowd? And you’re just not…

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    Four ways to spot AdWords account trouble early

    Posted on 5th September 2017Digital Marketing
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    With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early…

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    Why microsites aren’t always ideal for SEO

    Posted on 2nd September 2017Digital Marketing
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    The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website for…

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    Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

    Posted on 2nd September 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why microsites aren’t always ideal for SEOSep 1, 2017 by Janet Driscoll Miller Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for…

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    Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

    Posted on 1st September 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Your account structure might be hurting performance. Here’s why (and how to fix it)Aug 31, 2017 by Matt Lawson Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson…

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    Instagram starts putting Stories, but not Story ads, on its website

    Posted on 1st September 2017Digital Marketing
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    The majority of people who use Instagram’s app every day check out its Stories feed. Now the Facebook-owned photo-and-video-sharing service is extending its Snapchat clone to its online audience. Instagram has begun showing Stories to people who log into its website, the company announced on Thursday. While the Stories feed in Instagram’s app features ads,…

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