Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising was also found to be the most effective at delivering in-store customers vs. the web…
rvlsoft / Shutterstock.com In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users versus the actual content of their tweets. The site will now use thousands of behavior signals when filtering search, replies and algorithmic recommendations,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter is changing how conversations happen based on user behavior and conduct May 17, 2018 by Amy Gesenhues The company says it will use thousands of behavioral signals to filter search,…
Monthly Web Development Update 5/2018: Browser Performance, Iteration Zero, And Web Authentication Monthly Web Development Update 5/2018: Browser Performance, Iteration Zero, And Web Authentication Anselm Hannemann 2018-05-18T13:51:17+02:00 2018-05-18T12:03:22+00:00 As developers, we often talk about performance and request browsers to render things faster. But when they finally do, we demand even more performance. Alex Russel from…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s dynamic ads for auto dealerships get new lead-gen features May 16, 2018 by Amy Gesenhues The leads generated from a dynamic ad campaign now can be fed directly into the…
More Than Pixels: Selling Design Discovery More Than Pixels: Selling Design Discovery Kyle Cassidy 2018-05-17T14:10:03+02:00 2018-05-17T13:09:20+00:00 As designers, we know that research should play a pivotal role in any design process. Sadly, however, there are still a lot of organizations that do not see the value of research and would rather jump straight into the…
If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling of European Union (EU) members’ data, will come into full force on May 25. But even with all the coverage — and there’s a lot — we’re still unclear as to how the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook expands its list of marketing partners, while limiting what view tags can do May 15, 2018 by Amy Gesenhues After July 1, Facebook’s view tags will no longer be used…
European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a market competition report to Australian regulators that asserts, “Alphabet receives detailed information about people’s internet…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Work hard and play hard at SMX Advanced May 14, 2018 by Marketing Land By now, you’ve read about the exceptional agenda and the incredible lineup of speakers coming to SMX®…
