Snap Inc. CMO Kenny Mitchell. Kenny Mitchell, the former VP of brand content and engagement for McDonald’s, has been named Snap’s first ever CMO. Mitchell will begin in June and report to CEO Evan Spiegel. Why we should care Mitchell is the fourth C-level officer to join Snap’s executive team since November. With this latest…
IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over the next 30 days. Why we should care…
Getting To Know The MutationObserver API Getting To Know The MutationObserver API Louis Lazaris 2019-04-26T13:30:16+02:00 2019-04-26T12:34:22+00:00 In complex web apps, DOM changes can be frequent. As a result, there are instances where your app might need to respond to a specific change to the DOM. For some time, the accepted way to look for changes…
It’s Here! Meet “Art Direction For The Web,” A New Smashing Book It’s Here! Meet “Art Direction For The Web,” A New Smashing Book Vitaly Friedman 2019-04-24T16:00:02+02:00 2019-04-25T12:35:01+00:00 In contrast to the world of print design, our creative process has often been constrained by what is possible with our limited tools. It also has been…
The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in winter 2020. The Summer ’19 release is designed to provide users with a range of new tools and features to help manage the migration. It is currently only available in preview, but organizations can expect…
LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in their university career skills class. For that reason, many business owners and marketers treat their LinkedIn profile (if they even have one) like an online resume. They list their credentials,…
Privacy UX: Privacy-Aware Design Framework Privacy UX: Privacy-Aware Design Framework Vitaly Friedman 2019-04-25T13:30:16+02:00 2019-04-25T12:35:01+00:00 Part 1: Privacy Concerns And Privacy In Web Forms Part 2: Better Cookie Consent Experiences Part 3: Better Notifications UX And Permission Requests Part 4: Privacy-Aware Design Framework We’ve already explored approaches for better cookie consent prompts, permission requests, and notifications…
Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. This is great news in concept,…
“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part of this meeting of roundtable buzzword BINGO. Everyone around the table suggests investing in a different arena of the market’s most buzzworthy tech. All you have to do now is buy…
Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience – say, a television ad. It’s 2019; you can’t be so singularly focused. Your audience sure isn’t. You still need big ideas, like Dos Equis’ “Most Interesting Man in the World,”…
