Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). At the heart of those efforts for B2B marketers is the Marketing Automation Platform, which lets them execute, manage,…
Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they looked like websites built in the 90s on cutting edge Netscape and Internet Explorer browsers. There was no Chrome to speak of back then, no Firefox, no Safari,…
The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation — wondering if you’re open, have product available, if those products are safe, etc. There are several steps you should be taking now to ensure your customers can get answers when they’re…
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There’s no doubting the impact that coronavirus has had on businesses around the world. From retail operations and restaurants shutting their doors completely, to Silicon Valley giants enforcing mandatory work-from-home procedures, the effects of COVID-19 have been widespread. But against a sea of countless examples of sensible brands playing their part to slow the global…
A Practical Overview Of CSS Houdini A Practical Overview Of CSS Houdini Adrian Bece 2020-03-19T12:30:00+00:00 2020-03-19T12:37:28+00:00 It takes a long time for a new CSS feature or improvement to progress from an initial draft to a fully-supported and stable CSS feature that developers can use. JavaScript-based polyfills can be used as a substitute for the…
How Indigo.Design Usability Testing Takes The Guesswork Out Of Web Design How Indigo.Design Usability Testing Takes The Guesswork Out Of Web Design Suzanne Scacca 2020-03-17T12:30:00+00:00 2020-03-18T12:35:08+00:00 Usability is critical for a website’s success, but it can be difficult to nail down in early design and development stages without a little help. It’s not as though…
My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, assuring customers or subscribers about what they’re doing to keep everyone safe. Take time to talk with your executives and teams about extra things you might do with your marketing to help…
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How Should Designers Learn To Code? The Terminal And Text Editors (Part 1) How Should Designers Learn To Code? The Terminal And Text Editors (Part 1) Paul Hanaoka 2020-03-18T12:30:00+00:00 2020-03-18T12:35:08+00:00 As a designer with many years of experience, I often encourage my colleagues and reports to pick up some coding skills. While many are open…
