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    Yahoo revenue up in Q2, but earnings per share miss expectations

    Posted on 19th July 2016Digital Marketing
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    Yahoo has reported hit-and-miss earnings today for the second quarter of 2016. The company says it earned about $1.31 billion, up from $1.24 billion last year and ahead of the expected $1.08 billion. But earnings per share came in at nine cents, below the expected 10 cents per share. In Q2 of 2015, earnings per…

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    Mayer confirms Yahoo’s selling Tumblr ads through Facebook’s ad net

    Posted on 19th July 2016Digital Marketing
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    Tumblr is in a bad way. Three years after Yahoo bought the company in a $1.1 billion deal, the social network is having such a hard time getting brands to buy its ads that it’s started to lean on its parent company’s traditional banner ads and one of its would-be rivals’ ad networks to help…

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    A Deep Dive Into Axure 8: A Comprehensive Review

    Posted on 19th July 2016Web Design
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    Behind every great invention lie dozens of sacrificed prototypes. It took Michele Ferrero almost five years to perfect the spherical wafer within the famous chocolates that bear his name. No great product or invention emerges fully formed, and this applies to great websites and software as well. Whether you’re working on digital products or chocolates,…

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    Conversational Interfaces: Where Are We Today? Where Are We Heading?

    Posted on 18th July 2016Web Design
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    Computers and human beings don’t speak the same language. So, to make interaction possible, we rely on graphical user interfaces (GUIs). But GUIs come with a natural barrier: People have to learn to use them. They have to learn that a hamburger button hides a menu, that a button triggers an action. But with technology…

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    10 factors that may be impacting your organic traffic

    Posted on 16th July 2016Digital Marketing
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    Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious…

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    Two new projects target ads at your car

    Posted on 16th July 2016Digital Marketing
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    The Ocean campaign Two new and separate advertising projects are based around the idea that “you are what you drive.” The new efforts — one in locations around the UK, the other near Tokyo — are identifying individual car types and directing ads to the implied interests of the driver or passengers. They are the…

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    Facebook now lets broadcasters restrict their Live audiences by age, location, gender

    Posted on 16th July 2016Digital Marketing
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    By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now. On Thursday, Facebook quietly added a new option for some broadcasters to restrict who can tune into a Live broadcast, which the company announced in a blog post published on its developer site. The audience…

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    Marketing Day: Google My Business case study, holiday retail strategies & more

    Posted on 16th July 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook now lets broadcasters restrict their Live audiences by age, location, genderJul 15, 2016 by Tim Peterson Facebook has quietly added an option for some broadcasters to restrict who can tune…

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    Beco offers first battery free beacon, which can run indefinitely on existing lighting

    Posted on 16th July 2016Digital Marketing
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    We’re several years into the beacon and “internet of things” era and only in the past year are we starting to move beyond pilot-stage implementations. Beacons have been most associated with retail in-store marketing (e.g., offers) but they have a much wider array of uses. Despite their utility, beacons face a number of challenges. Rolling…

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    Facebook brings Instant Articles to Messenger

    Posted on 15th July 2016Digital Marketing
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    With the success of Facebook’s Instant Articles — which allows for a super-fast experience that gives users immediate access to publisher content — it’s no surprise that the next iteration of Facebook Instant Articles is support for it within direct messages. The company announced today that Facebook is rolling out Instant Articles to its Messenger…

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