Not all products are created equal. While we repeatedly buy some products almost mindlessly, for others, we take a lot of time to make a purchasing decision. For a price tag that meets a certain threshold or if we are particularly invested in the quality of a product, we want to be absolutely certain that…
With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to understand the ins and outs of how the various components that make up these technology advances work. Advancements in natural language processing (NLP) were one of the major steps forward that allowed AI…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Natural language processing 101Aug 11, 2017 by Justin Freid As natural language processing transforms our ability to interact with machines, contributor Justin Freid takes a look at how it’s being used…
In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the majority of digital marketers are concerned with. It’s all the different product advertising efforts across all digital channels that lead a customer to discover your products. Conversion is about getting the customer to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Breaking down silos in e-commerce retailAug 10, 2017 by Andreas Reiffen Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid…
Facebook has the power to help you find, build, nurture and convert new audiences on mobile and desktop. It’s an integral part of every digital strategy — e-commerce, B2C, B2B, health care, education and so on. With the proliferation of ad types, goals and things you can actually achieve on Facebook, the options and best…
Facebook is ready to premiere its attempt to take on YouTube. Facebook announced on Wednesday that it will begin rolling out a revamped version of its existing home for videos that caters to the original, episodic shows Facebook has been licensing to make people think of it as a digital video service on par with…
Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide might be challenging. Many website use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads….
Twitter is one of my top slam-dunk assets for trying to displace negative content in search results. If your reputation has been harmed by some negative content that ranks when your name is searched, a strong Twitter account could be one of your primary resources for pushing the bad stuff lower on Google and Bing….
Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat doesn’t cater to brands operating organic accounts. It hasn’t rolled out business-specific profiles or made it any easier for brands to attract new followers than the average person. And now marketers are seeing the most success in adding followers…
