The new normal for consumers is being able to do business on their terms, with companies that have products that are easy to discover, easy to use and personalized and relevant to them. Not to mention they must be offered at a great price and available in any channel, must be reliable and must come…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The Customer Decision Hub: What’s inside the always-on brainDec 1, 2016 by Digital Marketing Depot The new normal for consumers is being able to do business on their terms, with companies…
Are you afraid of refactoring code? I love refactoring code. It’s nice to see a code base growing, but this also means that new quirks and suboptimal changes are introduced along the way. At some point, you might realize that there could be a huge opportunity in rewriting the code — to eliminate conflicts or…
Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring…
Commerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and brands). The new offering from Commerce Signals is called “Databridge,” and it provides purchase data from Visa (Advertising Solutions) and related insights for marketers. What’s significant is that the anonymous transactions data can be delivered within…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization toolNov 30, 2016 by Greg Sterling Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at…
Are you ready for the countdown to Christmas? Today, we’re merrily releasing a brand new Christmas Advent Icon Set, a set of 25 icons that are all available in AI, EPS, SVG, PNG and PDF formats. These icons were all designed and created by Manuela Langella and are free to be used in private as…
There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this lucrative way to get your products in the hands of potential customers:…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 major mistakes that will derail your CMS project (and how to avoid them)Nov 29, 2016 by Digital Marketing Depot Moving to a new CMS is a large endeavor that requires…
Marketing Land publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017. “Marketers are implementing technologies at a breakneck pace…
