Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The evolution of marketing platforms: From automation to journeysJul 18, 2016 by Barry Levine The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based…
Yahoo has reported hit-and-miss earnings today for the second quarter of 2016. The company says it earned about $1.31 billion, up from $1.24 billion last year and ahead of the expected $1.08 billion. But earnings per share came in at nine cents, below the expected 10 cents per share. In Q2 of 2015, earnings per…
Tumblr is in a bad way. Three years after Yahoo bought the company in a $1.1 billion deal, the social network is having such a hard time getting brands to buy its ads that it’s started to lean on its parent company’s traditional banner ads and one of its would-be rivals’ ad networks to help…
Behind every great invention lie dozens of sacrificed prototypes. It took Michele Ferrero almost five years to perfect the spherical wafer within the famous chocolates that bear his name. No great product or invention emerges fully formed, and this applies to great websites and software as well. Whether you’re working on digital products or chocolates,…
Computers and human beings don’t speak the same language. So, to make interaction possible, we rely on graphical user interfaces (GUIs). But GUIs come with a natural barrier: People have to learn to use them. They have to learn that a hamburger button hides a menu, that a button triggers an action. But with technology…
Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious…
The Ocean campaign Two new and separate advertising projects are based around the idea that “you are what you drive.” The new efforts — one in locations around the UK, the other near Tokyo — are identifying individual car types and directing ads to the implied interests of the driver or passengers. They are the…
By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now. On Thursday, Facebook quietly added a new option for some broadcasters to restrict who can tune into a Live broadcast, which the company announced in a blog post published on its developer site. The audience…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook now lets broadcasters restrict their Live audiences by age, location, genderJul 15, 2016 by Tim Peterson Facebook has quietly added an option for some broadcasters to restrict who can tune…
We’re several years into the beacon and “internet of things” era and only in the past year are we starting to move beyond pilot-stage implementations. Beacons have been most associated with retail in-store marketing (e.g., offers) but they have a much wider array of uses. Despite their utility, beacons face a number of challenges. Rolling…
