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    How Facebook’s video ads’ watch time compares across formats

    Posted on 6th January 2018Digital Marketing
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    A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the values of those ads — vary by context. In fact, it is making that case in a company blog post published on Friday. “There is no singular…

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    Need a New Year’s resolution? Ask your sales team

    Posted on 6th January 2018Digital Marketing
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    Ah, the new year… there’s nothing like having a fresh start to inspire ambitious marketing plans, promises to run big campaigns and intentions of testing some of the fancy new technologies all the cool kids are using these days. But when I reflected on the challenges our team faced in 2017, the major missteps really…

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    The Rise Of The State Machines

    Posted on 5th January 2018Web Design

    It’s 2018 already, and countless front-end developers are still leading a battle against complexity and immobility. Month after month, they’ve searched for the holy grail: a bug-free application architecture that will help them deliver quickly and with high quality. I am one of those developers, and I’ve found something interesting that might help. We have…

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    Wesley Young; Local Search Column; 01/01/18; How much will privacy regulation…

    Posted on 5th January 2018Digital Marketing

    From our sponsors: Wesley Young; Local Search Column; 01/01/18; How much will privacy regulation…

    Blaise Lucey; Martech Column; 01/04/2018 Personalization & Machine Learning i…

    Posted on 5th January 2018Digital Marketing

    From our sponsors: Blaise Lucey; Martech Column; 01/04/2018 Personalization & Machine Learning i…

    Front-End Performance Checklist 2018 [PDF, Apple Pages]

    Posted on 4th January 2018Web Design

    Performance matters — we all know it. However, do we actually always know what our performance bottlenecks exactly are? Is it expensive JavaScript, slow web font delivery, heavy images, or sluggish rendering? Is it worth exploring tree-shaking, scope hoisting, code-splitting, and all the fancy loading patterns with intersection observer, clients hints, CSS containment, HTTP/2 and…

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    Marketing Day: Link resolutions, DialogTech buys Swydo & Amazon product pages

    Posted on 4th January 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 18 link resolutions for 2018Jan 3, 2018 by Julie Joyce Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018. DialogTech adds multichannel analytics…

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    Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

    Posted on 4th January 2018Digital Marketing
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    Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into three categories: (1) those that own at least one Alexa device, (2) Prime subscribers and…

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    SMART goals for SEO

    Posted on 3rd January 2018Digital Marketing
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    As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals. SMART goals SMART goals set out a series…

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    Marketing Day: Germany fights illegal content on social networks, 2018 email trends & more

    Posted on 3rd January 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMART goals for SEOJan 2, 2018 by Marcus Miller How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and…

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