Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Live from Facebook-owned Oculus’s annual VR conference: Day 1Oct 11, 2017 by Tim Peterson All the news from the opening keynote at the virtual reality company’s annual developer conference. Twitter announces…
Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people to share 3D virtual objects from Spaces to their 2D news feeds, potentially raising people’s…
You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback? We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t…
At the recent MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing Officer Rishi Dave and conference chair Scott Brinker. One of the main points of their discussion was how data should underpin all things marketing within an organization. That includes…
The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic. That’s a small, but crucial, detail. What’s the danger of “untargeted” traffic? Well, for one, it’s a huge waste of time and resources. And two, if the search engines are paying attention…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 ways to capitalize on Google Tag ManagerOct 9, 2017 by Stela Yordanova If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist…
Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and use that information to target ads on and off the social network. Now, Facebook may find it harder to follow people around the web. The Intelligent Tracking Prevention feature that Apple has added…
Editor’s Note: We’ve been closely working with Maya on this article, and we’re happy to see the final result now being published on 18F. We highly encourage more teams to share the lessons they learned when building a design system or a pattern library, and we’re always happy to support them in writing, editing and…
CSS Grid is becoming the new layout standard for the web, and we are all still experimenting with what we can achieve with it. Some folks assume that CSS Grid is just a replacement for table layouts or Flexbox — but that’s simply not true. Some also think that they can use CSS Grid to…
These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics…
