What is Remarketing?
Retargeting works by bringing visitors who have not completed an action such as completing a purchase, back to your website once they have left.
As the people who left your site without completing an action such as a purchase, visit other websites which are connected to the display ad network, retargeting software serves adverts about your company or product to remind them of their initial purchase intent.
Does Retargeting Actually Work?
Did you know that only 2% of visitors to your website will convert in the first visit? This means that 98% of the traffic which lands on your website will leave without converting or completing your required call-to-action such as downloading a brochure or voucher.
When we conducted a study of ecommerce shoppers, only 8% of the 72% of shoppers who abandoned a shopping cart returned to complete their purchase. When retargeting was introduced, the percentage who returned to complete sales completed sales rose to 26 during a 4 week period.
How Can Cunningham Web Solutions Help You?
At Cunningham Web Solutions, our digital marketing team is on hand to help you and your business achieve your goals.
We can help you in the following areas:
- Campaign Creation
- Keyword research
- Ad text creation and testing
- Conversion tracking
- Remarketing campaigns
- Analytics and reporting
- Banner graphics
- On-going management