Loyalty fraud is on the rise again and, while account takeovers seem to be the most common type of fraud reported, this type of theft is only the tip of the iceberg; program rules violation, unauthorized redemptions, privilege escalations, flawed integrations and data breaches are also on the rise. To complicate matters, the increasing complexity…
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Creating Online Environments That Work Well For Older Users Creating Online Environments That Work Well For Older Users Barry Rueger 2019-11-04T13:00:59+02:00 2019-11-04T12:36:36+00:00 With the single exception of my 94-year-old mother, I don’t know a single person over the age of 65 who doesn’t have a smartphone, computer, or tablet, and usually all three. I’m well…
Things We Can’t (Yet) Do In CSS Things We Can’t (Yet) Do In CSS Rachel Andrew 2019-11-01T17:00:00+02:00 2019-11-02T12:36:00+00:00 Building “magazine-style layouts” by using CSS Grid has become something of a pastime of CSS fans, keen to play with the capabilities of new Grid Layout. It’s something I’ve done myself as well as with people who’ve…
When it comes to the future of B2B and CX, a trend for 2020 is coming into focus, and it’s not looking good. Looking back, Forrester’s Predictions 2018 considered 2018 a “year of reckoning” for digital transformation. This was to be the tipping point when inaction on transformation would start putting firms at risk. One…
Facebook announced on Thursday that it will be implementing a limit on the number of ads a Page can run at the same time. To prepare advertisers for the limitations, coming mid-next year, the company is releasing a new version of its Marketing API that includes an Ad Volume API to show the volume of…
Location data has come a long way. From the early days of radius targeting, which is still happening, mobile-location and location history are now being used for sophisticated AI-driven personalization and customer engagement, increasingly without any reference to location at all. Neura, which describes itself as “a leader in real-world customer intelligence,” announced it’s available…
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The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable brands, including McDonald’s which replaced the role with a new SVP marketing technology position. CMOs who remain will need to prepare to handle even more pressure…
Creativity Sparks Shining Through The Fog (November 2019 Wallpapers Edition) Creativity Sparks Shining Through The Fog (November 2019 Wallpapers Edition) Cosima Mielke 2019-10-31T12:00:00+02:00 2019-10-31T12:36:42+00:00 The fascinating world of aviation, classic movies, sweet childhood memories — these are just some of the things that inspired artists and designers from across the globe to participate in our…
