Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust…
When building a web application, one must consider what kind of delivery mechanism they are going to use. Let’s say we have a cross-platform application that works with real-time data; a stock market application providing ability to buy or sell stock in real time. This application is composed of widgets that bring different value to…
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the…
(This is a sponsored article.) Our friends at Adobe unveiled a very special goodie at the Awwwards Conference in Berlin today. A goodie which is too good to miss: They asked three renowned designers to create exclusive free icon sets to use in Adobe XD. And, well, we are very happy to feature them here…
Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017, Twitter’s revenue declines finally went away, yet now its audience growth struggles have returned. But are things actually looking up for Twitter? [Read the full article on MarTech Today.]…
In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the war that Facebook and Facebook-owned Instagram have waged on its flagship and corresponding ad business. And now it’s going after their advertisers. Snap has rolled out a program offering free credits to brands that…
When you were small, haven’t you ever dreamt of becoming the commander of a space mission? Of exploring outer space and seing the Earth from above? Well, you might not have made it into an actual space shuttle, but maybe you still carry this fascination for everything extraterrestrial inside of you. Great! Because today we…
When I saw this video of cadets helping each other scale a high wall, I was immediately struck by how planning, preparation and teamwork can clearly blow away making it up as you go. It’s a simple demonstration of the executional power of repeatable processes that can scale (pardon the pun). It reminded me a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: There is no ‘I’ in successful ABM Feb 8, 2018 by John Steinert Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program. Pinterest will…
Instagram’s most glaring feature omission is the ability for a person to reshape someone else’s post with everyone they follow a la Twitter’s retweet and Facebook’s share buttons. But that’s beginning to change. Instagram has begun testing a way for people to share someone else’s public post to their own followers through Stories, an Instagram…
