Email has never been so important to marketers Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the DMA shows that, increasingly, it is being conducted in-house, rather than left to an…
One of the most popular tools for screen design and illustration in the last couple of years has undoubtedly been Sketch, which became an important part of many designers’ responsive web design and mobile design and prototyping workflows. However, an increasing number of other tools are becoming available. In this article, I will explore the…
The best time to send depends on the content as well as the audience As a product and/or service provider, one way of reaching your customers is through email. It is one of the least expensive methods of connecting with your clients. You create a well-crafted message and simply send them to your recipients. Then,…
Updated report shows the why, what and how of selecting social listening tools Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and updated since) Smart Insights created a…
3 strategies to ensure you are using customer data ethically and effectively If your career revolves around selling products on the Internet, you’ve probably had people ask, “How do they know I was looking for a new (insert product here)?” “They” includes everyone from social networks like Facebook and Twitter to Google (and just about…
Although it’s April 1st, and people go all crazy making up jokes and spreading hoaxes, I’m sending out this edition to you without any April fools. Instead, I want to challenge you to put more effort, more thoughts into your code. Instead of blindly following a given path to build the solution with the least…
Using a bottom-up model to guide your analysis, you can gather amazing insights from the data you already possess The key to data analytics lies in asking the right questions, but success can often hinge on the person who is asking those questions. Traditionally, organizations have analyzed their businesses from the perspective of the boardroom,…
A review of 3 social sharing count tools showing which competitor content types are most popular Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and SEO efforts. The insight you can glean from what both direct and indirect competitors are…
AI isn’t going to take your job. It’s going to make you better at it. When Deep Blue beat Garry Kasparov in 1996, it was a testament to the incredible number crunching power of a computer. Deep Blue was capable of evaluating 200 million moves per second, and no one has ever since built a…
Since eight years, we start into the new month with a collection of desktop wallpapers — the best way to fuel some fresh inspiration, as we find. And it’s not any different this time around. Designers and artists from across the globe shared their creations with us for April 2016. The result is a collection…
