Oracle’s Marketing Cloud is today offering account-based management (ABM) lead acquisition, and a deeper integration with topic-based data from its January acquisition of social insights platform AddThis. The Audience Data Marketplace in Oracle’s Data Cloud has been “consumer-focused with a bit of business data,” group vice president of products John Stetic told me. Targeting was…
Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related searches. In a previous Marketing Land article titled, “The Future of Search for CPG Companies,” I discussed the shift in consumer behavior regarding product-level search, making Amazon the product search engine of choice…
About.com has launched its first standalone media property with the announcement of Verywell.com, a website focusing on health and wellness topics. Defining the move as a next step in its evolution as a brand, About.com reports its new website already contains more than 50,000 pieces of content. “Verywell takes a human approach to health information,…
A few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of products and features that appear to copy the mobile app it once coveted. On Monday, The Wall Street Journal reported on the latest example: Facebook is developing an app whose…
Live video is a Big Deal these days. Twitter launched Periscope a little over a year ago, helping to make live video more mainstream than it was in the days of Ustream, Justin.tv and the like. Google Hangouts has been a popular live video platform since its launch. And no doubt you’re aware that Facebook…
Content marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and even the best players will occasionally strike out. Similarly, some of your content will be a smash hit, sometimes even going viral, while other times your content will go unnoticed. Just…
Cranberry, a content marketing and amplification platform, announced yesterday it has acquired WebmasterRadio.FM and will be relaunching the radio network as Cranberry.FM. For more than a decade, WebmasterRadio.fm has produced radio and podcast programming aimed at the digital marketing industry. According to Cranberry, the radio network was the largest online radio and podcast platform in…
For a few years now, a mild debate has simmered over “delightful” interaction design. For some, features that instill delight, as long as they don’t interfere with the fundamental capabilities of the system, sit with pleasure atop Maslow’s hierarchy of needs as redrawn for interactive systems. Others don’t really care about such features, or place…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: PaperG, now “Thunder,” offering cross-channel creative tools for display and socialApr 26, 2016 by Greg Sterling Platform seeks to enable creative that’s better aligned with programmatic targeting. Five reasons why GTIN…
The power of SVGs lies in their flexibility to adapt to any size while remaining crisp and sharp. This makes them perfect for responsive web design and, since users can zoom in without sacrificing quality, meaningful from an accessibility-centered point of view. To help you make best use of this potential and tackle SVGs the…
