Spotify has rolled out a new suite of marketing tools for podcast advertisers, making it possible to view impressions, frequency, reach and audience demographic information for podcast ads, the company announced Wednesday. The new metrics tools are supported by Spotify’s new podcast ad technology, Streaming Ad Insertion (SAI), which utilizes data from the platform’s logged-in…
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Twitter announced the launch of a new takeover ad unit called the Promoted Trend Spotlight on Monday. The format, which Twitter first started testing in 2018, enables advertisers to take up “premium real estate” in the top section of Twitter’s Explore tab. Here’s what it looks like: How it works. Much like Twitter’s Promoted Trend…
Product experience management (PXM) platform Salsify and e-commerce image provider Snap36 have announced a partnership that integrates the companies’ technologies and supports 360-degree — also called “spin” — image integration on Walmart.com. Walmart is one of the first retailers to implement 360-degree product images across its entire site. Why we care The Salsify platform allows…
The Split Personality Of Brutalist Web Development The Split Personality Of Brutalist Web Development Frederick O’Brien 2020-01-08T11:00:00+00:00 2020-01-08T12:37:38+00:00 Of all the design trends to hit the internet in recent years, brutalism is surely the most eye-catching, and the most poorly defined. A variety of major brands have embraced ‘brutalist’ aesthetics online. There are even directories…
PubMatic has released a new Identity Hub as part of its Prebid User ID module. The enterprise identity management solution gives publishers the ability to manage multiple IDs for each ad impression, ensuring advertisers can recognize and bid on their intended audiences. The newly launched Identity Hub directly integrates with existing partners of PubMatic’s Prebid…
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Why You Should Choose HTML5 <article> Over <section> Why You Should Choose HTML5 <article> Over <section> Bruce Lawson 2020-01-07T11:30:00+00:00 2020-01-07T12:35:56+00:00 A few days ago, I was having a chat with some friends, one of whom asked me the difference between and in HTML. This is one of the eternal mysteries of web development, up there…
Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word] Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word] Vitaly Friedman 2020-01-06T10:30:13+00:00 2020-01-06T12:35:46+00:00 Web performance is a tricky beast, isn’t it? How do we actually know where we stand in terms of performance, and what our performance bottlenecks exactly are? Is it expensive JavaScript, slow web…
Paid Search Want better leads on LinkedIn? Focus on your content You’re going to be working hand-in-hand with your sales team this year, tracking that lead at every stage and attributing all the way down.— AJ Wilcox Read More SEO Focus on the impact of the user, not Google Google’s getting way more qualitative and…
