Image: Google With the aim of simplifying programmatic buying, Google Ad Manager will start transitioning publisher inventory to a first price auction format. As the market leader in programmatic, Google Ad Manager’s (formerly DoubleClick) move will have broad implications for the industry, which has been pushing toward first price auctions. Why you should care In…
Biometrics And Neuro-Measurements For User Testing Biometrics And Neuro-Measurements For User Testing Susan Weinschenk 2019-03-07T12:00:20+01:00 2019-03-07T12:34:45+00:00 (This article is sponsored by Adobe.) So it’s time to test the latest version of your app with users. You schedule your first user testing session. The participant enters the room; your lab partner puts velcro on the participant’s…
Building Robust Layouts With Container Units Building Robust Layouts With Container Units Russell Bishop 2019-03-05T15:00:17+01:00 2019-03-06T08:00:30+00:00 Container units are a specialized set of CSS variables that allow you to build grids, layouts, and components using columns and gutters. They mirror the layout functionality found in UI design software where configuring just three values provides your…
Cloud-based survey provider SurveyMonkey is boosting its enterprise suite of voice-of-customer feedback services, with its announcement on Tuesday that it is acquiring Usabilla. “Website feedback collector.” Based in Amsterdam, Usabilla provides technology to collect user feedback in real-time for more than 450 enterprises in three dozen countries, including Lufthansa, Philips and Vodafone. The deal is…
There is less concern this year about the technology available to manage data in the Interactive Advertising Bureau’s annual report, “The Outlook for Data 2019,” than in last year’s. Conducted with the Winterberry Group consulting firm, the fourth annual report was released Tuesday and is focused on how “digital marketing and media practitioners are using…
Using Composer With WordPress Using Composer With WordPress Leonardo Losoviz 2019-03-04T14:00:33+01:00 2019-03-05T08:52:30+00:00 WordPress is getting modernized. The recent inclusion of JavaScript-based Gutenberg as part of the core has added modern capabilities for building sites on the frontend, and the upcoming bump of PHP’s minimum version, from the current 5.2.4 to 5.6 in April 2019 and…
Many recommendation engines rely on patterns of consumer behavior — which are not very useful for new products that have no browsing or purchase histories. That’s the view of Carl Theobald, CEO of shopping personalization platform RichRelevance, which announced Monday enhancements that are designed to overcome this “cold start” problem on retailers’ sites. Understanding intent….
With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars, etc. — by 2021, according to Cisco, the challenge for marketers to communicate effectively across numerous channels and devices is growing exponentially. That fact is highlighted in our new report, MarTech Today Research’s “Enterprise…
Organizing Brainstorming Workshops: A Designer’s Guide Organizing Brainstorming Workshops: A Designer’s Guide Slava Shestopalov 2019-03-01T15:00:28+01:00 2019-03-02T11:19:27+00:00 When you think about the word “brainstorming”, what do you imagine? Maybe a crowd of people who you used to call colleagues, outshouting each other, assaulting the whiteboard, and nearly throwing punches to win control over the projector? Fortunately,…
Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise. Why you should care Accelerated Mobile Pages effectively reduce mobile page load times and optimize the overall user experience on mobile devices, but creating AMP content can be time-intensive and usually takes the expertise…
