Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their…
For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising business is just getting going, say analysts. A note to investors from Piper Jaffray finds that advertising will surpass the company’s juggernaut cloud computing business. “By…
Scroll Bouncing On Your Websites Scroll Bouncing On Your Websites William Lim 2018-08-15T14:00:49+02:00 2018-08-15T12:09:05+00:00 Scroll bouncing (also sometimes referred to as scroll ‘rubber-banding’, or ‘elastic scrolling’) is often used to refer to the effect you see when you scroll to the very top of a page or HTML element, or to the bottom of a…
“Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the imagination and enables the possible: silos come down, agility increases and customer satisfaction soars. Join the community of marketing leaders who share this “grand view” at MarTech®, October 1-3 in Boston. You’ll hear more than 60 keynotes and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: ‘Martech’ is more than software. It’s a tribe. Join us in Boston. Aug 13, 2018 by Marketing Land “Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and…
The Complete Anatomy Of The Gutenberg WordPress Editor The Complete Anatomy Of The Gutenberg WordPress Editor Manish Dudharejia 2018-08-14T14:00:22+02:00 2018-08-14T12:21:16+00:00 It seems that Gutenberg has been a term of controversy in the world of WordPress lately. Hailed as the most significant change to WordPress 5.0 this year, the Gutenberg editor has received a mixed response…
Everything You Need To Know About Alignment In Flexbox Everything You Need To Know About Alignment In Flexbox Rachel Andrew 2018-08-13T14:00:57+02:00 2018-08-13T12:16:41+00:00 In the first article of this series, I explained what happens when you declare display: flex on an element. This time we will take a look at the alignment properties, and how these…
“Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence. The “why” of storytelling, however, remains elusive; we are left in the dark as to how this rediscovered…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The science of storytelling Aug 10, 2018 by Peter Minnium The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter…
Web Performance For Third Party Scripts: SmashingConf Videos Web Performance For Third Party Scripts: SmashingConf Videos The Smashing Editorial 2018-08-08T13:30:35+02:00 2018-08-10T08:02:58+00:00 We are continuing our exploration of video from Smashing Conferences this year with two videos that explore the impact of third party scripts. These scripts can add functionality, and give us valuable information, but…
