Salesforce has acquired Evergage, a real-time personalization and customer data platform (CDP). While Salesforce recently entered into the CDP space with the launch of its own 360 Audiences, the move to bring Evergage’s technology into the Salesforce fold likely has more to do with delivering personalized experiences than its CDP offering. The companies announced the…
Magic Flip Cards: Solving A Common Sizing Problem Magic Flip Cards: Solving A Common Sizing Problem Dan Halliday 2020-02-05T10:30:00+00:00 2020-02-05T12:35:37+00:00 What are the chances your next client will use the word interactive while introducing their project? In my experience, the answer is 100%, so I’m always looking for robust CSS techniques to help me deliver…
Google parent Alphabet finally broke out YouTube ad revenues, for the first time, in Q4 and 2019 full year earnings. Total Alphabet 2019 revenues reached nearly $162 billion. Google advertising revenues accounted for $134.8 billion, with YouTube contributing $15 billion for the year. While earnings beat analyst expectations, fourth quarter revenues were lower than expected:…
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How To Create A Headless WordPress Site On The JAMstack How To Create A Headless WordPress Site On The JAMstack Sarah Drasner & Geoff Graham 2020-02-04T11:00:00+00:00 2020-02-04T12:39:12+00:00 In the first article of this series, we walked through Smashing Magazine’s journey from WordPress to the JAMstack. We covered the reasons for the change, the benefits that…
An Interview With Zach Leatherman: A SmashingConf Austin Speaker An Interview With Zach Leatherman: A SmashingConf Austin Speaker Rachel Andrew 2020-02-03T10:30:00+00:00 2020-02-03T12:35:59+00:00 We are so excited to be bringing SmashingConf to a new city this year. We’re bringing you SmashingConf Austin and we have a fantastic line-up of speakers. Check out this post, where we…
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Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are also prioritizing control of their brand experience and deploying defensive strategies to protect their organization from competitors and the inherent uncertainty that comes with being online….
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Dark mode comes to TikTok, Twitter’s Flight School gets a new look, Facebook promotes misinformation…
How To Create A Card Matching Game Using Angular And RxJS How To Create A Card Matching Game Using Angular And RxJS Anna Prenzel 2020-01-30T13:00:00+00:00 2020-01-31T12:35:52+00:00 Today, I’d like to focus on data streams resulting from click events on the user interface. The processing of such clickstreams is particularly useful for applications with an intensive…
