Amazon has changed the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. What’s changed? Agencies no longer have to submit vendor codes when registering nor wait for approval from Amazon to set up new advertising accounts. Now, agencies simply need the approval of the authorized Vendor Central account holder (their…
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As we come to the close of a decade of unprecedented, rapid technological innovation for modern businesses — and everyday life — email continues to thrive as an essential method of communication. We wanted to know what email marketers are really thinking about as we step into the next decade, so I put out a…
Creating Voice Skills For Google Assistant And Amazon Alexa Creating Voice Skills For Google Assistant And Amazon Alexa Tris Tolliday 2019-12-23T12:00:00+00:00 2019-12-23T12:35:13+00:00 Over the past decade, there has been a seismic shift towards conversational interfaces. As people reach ‘peak screen’ and even begin to scale back their device usage with digital wellbeing features being baked…
Smashing Monthly Roundup: What’s New? Smashing Monthly Roundup: What’s New? Iris Lješnjanin 2019-12-20T14:00:00+00:00 2019-12-21T12:35:12+00:00 With the year slowly coming to an end, now is probably a great time to slow down and be mindful. Look back, reflect, breathe. It’s been a long year for all of us, so why not make yourself a good cuppa…
We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location to serve relevant ads even if users have turned off location services. Bipartisan inquiry into Facebook’s user of location. Senators Coons and Hawley sent a…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook tests Brand Collabs tool on Instagram creators, Snapchat launches new ad format Instagram brand…
At the same time that the concept of customer experience seems to be attracting more and more thought leadership press, the stark reality is that in many B2B companies, three critical revenue-maximization efforts remain demonstrably sub-optimized. For ABM practitioners, closing these performance gaps promises to deliver additional improvements to the bottom line. Part of the…
Marketo has published its January 2020 release notes for its Marketo Engage Adobe application. The release is scheduled for Friday, January 17 at 6 PM PT. Key updates will be rolling out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. The planned update includes enhancements to the Microsoft Dynamics integration that…
Adelphic, a subscription-based, cross-channel DSP, announced on Wednesday it was extending its partnership with Integral Ad Science (IAS) to give advertisers a pre-bid keyword customization solution. Advertisers will be able to filter ad inventory by avoiding specific keywords within a URL string — reducing the potential for ads to appear in environments deemed unsafe or…
