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    17 ways PPC can help your business survive economic crisis

    Posted on 4th May 2020Digital Marketing
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    People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly….

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    People choosing trusted brands, but marketers are pulling brand campaigns

    Posted on 2nd May 2020Digital Marketing

    Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. Making the case for brand. New consumer data from Survata makes a strong case for brand marketing and argues that trusted brands…

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    3 ways digital marketing agencies will change due to COVID-19

    Posted on 2nd May 2020Digital Marketing

    If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing agency does starts with their strategy, so I…

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    Join Our New Online Workshops On CSS, Accessibility, Performance, And UX

    Posted on 1st May 2020Web Design
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    Join Our New Online Workshops On CSS, Accessibility, Performance, And UX Join Our New Online Workshops On CSS, Accessibility, Performance, And UX Rachel Andrew 2020-04-30T12:00:00+00:00 2020-05-01T12:35:03+00:00 It has been a month since we launched our first online workshop and, to be honest, we really didn’t know whether people would enjoy them — or if we…

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    ML 20200501

    Posted on 1st May 2020Digital Marketing

    The post ML 20200501 appeared first on Marketing Land. From our sponsors: ML 20200501

    Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

    Posted on 1st May 2020Digital Marketing
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    “We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.” — Facebook (Advertising revenues increased by 17% year-over-year to $17.4 billion.) “. . . but then in March we experienced a significant…

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    Readability Algorithms Should Be Tools, Not Targets

    Posted on 1st May 2020Web Design

    Readability Algorithms Should Be Tools, Not Targets Readability Algorithms Should Be Tools, Not Targets Frederick O’Brien 2020-05-01T11:30:00+00:00 2020-05-01T12:35:03+00:00 The web is awash with words. They’re everywhere. On websites, in emails, advertisements, tweets, pop-ups, you name it. More people are publishing more copy than at any point in history. That means a lot of information, and…

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    How to build a martech stack for this era — and whatever comes next

    Posted on 30th April 2020Digital Marketing

    “Beginning last month, we pivoted, and we pivoted a lot,” said David Miller, head of product marketing for Acoustic, “We relaunched whole sections of our website — brand new content — we moved faster than we ever thought possible.” How was Acoustic’s team able to make such a massive pivot at the start of the…

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    Brighten Up Someone’s May (2020 Wallpapers Edition)

    Posted on 30th April 2020Web Design
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    Brighten Up Someone’s May (2020 Wallpapers Edition) Brighten Up Someone’s May (2020 Wallpapers Edition) Cosima Mielke 2020-04-30T07:20:00+00:00 2020-04-30T12:35:04+00:00 May is here! And even though the current situation makes this a different kind of May, with a new routine and different things on our minds as in the years before, luckily some things never change. Like…

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    Mirage JS Deep Dive: Understanding Mirage JS Models And Associations (Part 1)

    Posted on 30th April 2020Web Design
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    Mirage JS Deep Dive: Understanding Mirage JS Models And Associations (Part 1) Mirage JS Deep Dive: Understanding Mirage JS Models And Associations (Part 1) Kelvin Omereshone 2020-04-30T09:30:00+00:00 2020-04-30T12:35:04+00:00 Mirage JS is helping simplify modern front-end development by providing the ability for front-end engineers to craft applications without relying on an actual back-end service. In this…

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