In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer data to make it actionable…
In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from their peers – keyword research, ad copy and target URL creation – have fallen victim to these giants’ automated solutions, including Smart Bidding, Google Shopping and Responsive Search Ads. They also offer automated black…
Real-Time Interaction Management (RTIM) systems are designed to deliver users the best offer or next action, based on the current context and their particular needs. In other words, RTIM solutions are meant to power the anticipated customer experiences that users increasingly expect. But relatively few systems can smoothly integrate the massive data, broad functionality and…
Breaking Boxes With CSS Fragmentation Breaking Boxes With CSS Fragmentation Rachel Andrew 2019-02-27T14:00:00+01:00 2019-02-28T11:16:15+00:00 In this article, I’m going to introduce you to the CSS Fragmentation specification. You might never have heard of it, however, if you have ever created a print stylesheet and wanted to control where the content breaks between pages, or multi-column…
Marketers test a variety of factors for their ad campaigns, but one of the most difficult to test is the creative. It’s challenging to determine if this photo, or this design, or this script is more effective than another, since individuals have as many different reactions as they have to, say, one movie compared to…
Ready to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager. How it works. Upload and download. The bulk ads editor has templates to download. You’ll create and edit ads in a CSV file or in Excel. The bulk ads…
Fresh Spring Vibes For Your Desktop (March 2019 Wallpapers Edition) Fresh Spring Vibes For Your Desktop (March 2019 Wallpapers Edition) Cosima Mielke 2019-02-28T10:05:48+01:00 2019-02-28T11:16:15+00:00 Spring is coming! With March just around the corner, nature is slowly but surely awakening from its winter sleep. And, well, even if spring seems far away in your part of…
LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency…
Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and in-store. With Amazon’s rapid ad growth looming large, Walmart is bringing its ad sales in-house, bridging the divide between store and digital ad teams as part of a broader effort to build…
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