Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure how the ads it sells influence people’s awareness of a brand and how that compares with advertisers’ TV campaigns, the company announced on Friday. With the new measurement program called Facebook Cross-Platform Brand Lift,…
The YouTube Studio app got two new features today that make it easier for creators to manage their YouTube channels from their phones. According to an announcement on YouTube’s Creator Blog, creators can now schedule posts from their mobile devices via the app. “Now you’ll be able to schedule posts right from your phone so…
In today’s digital landscape, developers constantly need to be adding new tools to remain competitive and at the top of their craft. If you regularly create new web or mobile applications, then Amazon Cognito is a powerful tool that can cut 90% of the time it usually takes to set up a custom user-management solution….
Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Anatomy of a Google search listingSep 21, 2017 by Stephan Spencer There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: An integrated approach: From SEO to PPC and beyondSep 20, 2017 by Chris Liversidge Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a…
On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In response, Facebook removed four ad-targeting…
Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s removal of 4 ad targeting options does not apply to existing campaignsSep 19, 2017 by Tim Peterson The disabling of ads targeted based on people’s employers, schools, fields of study…
Color is one of the most powerful tools in a designer’s toolkit. Color can draw attention, set a mood, and influence the user’s emotion, perception and actions. When it comes to the web and mobile app design, this is definitely a time of vibrant colors. Designers use vibrant colors to focus people’s attention on important…
