Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit your feedback on Twitter as John requested. I hear folks asking about voice search data…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO in 2018: Optimizing for voice searchDec 15, 2017 by Bryson Meunier Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of…
In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank flow through it. This time, we’re going to use the same tools, but we’re going to look instead at how a major site structure change might impact your site. Search engine crawlers can…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Analytics releasing 4 new functions to offer more user-centric insightsDec 14, 2017 by Susan Wenograd The new features reframe the focus on understanding user journeys. Facebook announces 6-second pre-roll ad…
Editor’s Note: What happened in the web community in the last few weeks? Anselm Hannemann summarizes everything that’s new and important so that you don’t miss out on anything. Enjoy! Today I read an eye-opening article about the current young generation and their financial future. It’s hard to grasp words like “Millenials”, and there’s much…
We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get sucked into the never-ending pool of data — but this rarely, if ever, benefits our work. So how do we protect ourselves from information overload? Futurologist Alvin Toffler predicted in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: A balanced approach to data-driven SEODec 13, 2017 by Ryan Shelley SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome…
There is a popular image in the world of software which many young and inexperienced entrepreneurs are becoming infatuated with. It’s the idea that when you come up with an awesome idea, the highest peak to strive for — the ultimate goal — is getting in front of a venture capitalist and receiving a huge…
“Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to their PR team for the dramatic spin — but, honestly, who cares? I certainly don’t, and it’s not just because I’ve had to dedicate…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: CMOs should be measured by their results, not their spendDec 12, 2017 by Joe Hyland Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money;…
