Are you struggling with advanced targeting, conversion discrepancies or post-install events? Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: not taking the time to set up device targeting; wanting to target everyone; and setting up too…
A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl. It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 when Google ran the well-received Parisian Love ad….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Refreshing competitive search strategies in 2017Feb 2, 2017 by Thomas Stern In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here…
Snapchat’s parent company, Snap Inc., formally filed to go public on Thursday, offering the first official look at how the mobile app’s ad business is doing. Last year Snap Inc. made $404.5 million, up from $58.7 million in 2015. The large jump has a lot to do with the fact that Snap Inc.’s business, which…
This afternoon e-commerce giant Amazon announced quarterly revenues of $43.74 billion and earnings of $1.54 per share. Earnings beat expectations, however revenues were less than expected and shares are down in after-hours trading. Fourth quarter income was $749 million. Full-year net sales grew 27 percent to $136 billion. The company announced first quarter guidance of…
If it’s still snowy where you live, then you’re probably tired of the cold weather by now. Winter may be in full swing but that shouldn’t stop us from hunting for inspiration. While the gray days always seem to find a way to make us more and more anxious for springtime to finally arrive, it’s…
With great power comes great responsibility. This week I found some resources that got me thinking: Service Workers that download 16MB of data on the user’s first visit? A Bluetooth API in the browser? Private browser windows that aren’t so private at all? We have a lot of methods and strategies to fix these kinds…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to go above and beyond with your contentFeb 1, 2017 by Julie Joyce Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to…
Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use Facebook… … especially on their phones… … which has convinced advertisers that Facebook’s mobile audience is really valuable… … making each member of Facebook’s audience increasingly more valuable……
If you have 50K+ email subscribers – and you are not monetizing your list – you are leaving money on the table. This white paper from AdStation covers several effective methods for generating revenue with your email list, including the 5 essential ingredients that your subscribers will actually appreciate. These methods are tried and true,…
