Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization toolNov 30, 2016 by Greg Sterling Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at…
Are you ready for the countdown to Christmas? Today, we’re merrily releasing a brand new Christmas Advent Icon Set, a set of 25 icons that are all available in AI, EPS, SVG, PNG and PDF formats. These icons were all designed and created by Manuela Langella and are free to be used in private as…
There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this lucrative way to get your products in the hands of potential customers:…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 major mistakes that will derail your CMS project (and how to avoid them)Nov 29, 2016 by Digital Marketing Depot Moving to a new CMS is a large endeavor that requires…
Marketing Land publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017. “Marketers are implementing technologies at a breakneck pace…
Does your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation ranking feature that groups responses by sub-conversations and by ranking, not by chronology. With this update, the mobile experience has caught up with the desktop experience where this has been available since June 2015. It’s…
Almost five years ago, I had the honor of writing a post on Smashing Magazine about my Photoshop panel GuideGuide. Since then it has seen wild success as the most installed third-party Photoshop extension, an achievement I’m quite proud. In that time, I’ve added some powerful features and, most recently, expanded it to Illustrator. This…
New month, new wallpapers! To get you in the right mood for December, designers and artists from across the globe got their ideas bubbling and created unique and inspiring Christmas wallpaper calendars to deck your desktop. This monthly wallpapers mission has been going on for eight years now, and we are very thankful to everyone…
Step by step, out-of-home (OOH) advertising is becoming just another kind of online inventory. This week, New York City-based Vistar Media expanded its repertoire through a partnership with data provider Acxiom’s onboarding unit, LiveRamp. According to Vistar CEO Michael Provenzano, this is the first use of first-party customer relationship management (CRM) data for targeting and…
You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a number of thoughts coalesced in my head that prompted me to write one more. Since some time has passed, I hope you will bear with me. Let’s start with an idea that is…
