Many WordPress superpowers come from its flexible data architecture that allows developers to widely customize their installations with custom post types, taxonomies and fields. However, when it comes down to its search, WordPress provides us with only one-field form that often appears inadequate and leads site admins to adopt external search systems, like Google Custom…
Creating your social media strategy and tactical plan 1 – Building the strategy noun Strategy / A plan of action designed to achieve a long-term or overall aim. First you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the…
In the last few years, the way we design infographics has changed significantly. Infographics have evolved from static graphics to rich, interactive experiences with animation and video elements, all tailored to the uniqueness of the content, instead of pressing it into a precast mold. For this round-up, I have collected some of the best of…
Personalisation should be a top priority for marketers, but many are still failing to implement Banner blindness, ad-blocking, spam filters. What do these three things have it common? Well they make advertisers jobs harder for one. But more importantly they speak to a growing trend in digital marketing; people are getting bombarded with so many…
When I was young and learning to program, I was fascinated by the possibility of creating things that could live inside my monitor. I had the same feeling when I started to play with procedural content generation, which is to find the rules behind a phenomenon, encode them in an algorithm, and use that algorithm…
Mobile Marketing Trends And Tools You Can’t Miss Mobile marketing has had an incredible run, far exceeding the expectations of its pioneers with exponential increases in sales for those that use it well. 2016 marks a year where several trends that have had merely tacit relationships to each other in the past – such as…
Blue Nile research shows how different content types inform the buying decision Content marketing is the key foundation of any inbound marketing strategy. Different types of content have differing roles to play along the buyer journey, but it can be hard to know what types of content should be used at what stage, and critically…
What a week! Some people were debating over our npm workflows and security attacks (and sadly not just virtual social engineering ones but real ones in Brussels), we’ve also seen some great new articles that feature the better parts of our community and society. I’m happy to share them with you over this longer Easter-weekend….
For interaction designers, it’s becoming common to encounter privacy concerns as part of the design process. Rich online experiences often require the personalization of services, involving the use of people’s information. Because gathering information to personalize a customer experience can interfere with the overall experience — with negative consequences for the business — how do…
The best ways to advertise your mobile app It’s tough to make your mobile apps stand out in a crowded market, regardless of whether you offer them on Android or Apple products. The good news is that with app advertising, you’ll be able to bring your software to the people most interested in having them…
