Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Better in-store attribution is hereApr 22, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s…
For a great project, we need a well-functioning team, solid style guides, smooth workflows and well-organized kick-off meetings. Last week, I found a couple of resources that help you achieve just that. And, a bit further down the road, the developers shouldn’t miss out on anything either, of course, — having a proper workflow is…
Last week Microsoft and Google decided to play nice. The two companies agreed to stop filing complaints about one another with regulators around the world. According to the Wall Street Journal (WSJ), this was prompted by the two CEOs, Satya Nadella and Sundar Pichai, whose relationship is characterized as “cordial.” The regulatory truce comes on…
We don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with their non-commerce cousins. We typically start with some basic revenue tracking and funnel data and iterate from there. But what about websites that don’t sell products — or even have any easily-identifiable…
In the last decade, plugins such as Flash and Silverlight have enabled a rich consumption of video in browsers, powering popular services such as YouTube and Netflix. However, this approach has shifted towards HTML5 over the last few years. Almost two years ago, the W3C published the final recommendation of the HTML5 spec, which came…
Data management platforms (DMPs) are used by digital advertising buyers and publishers to store and manage audience data, often from multiple sources. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DMPs are and why they’ve become increasingly important pieces of digital marketers’ ad technology stacks. What is a DMP? A data…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 steps to building your client listApr 22, 2016 by Steve Olenski Building a client list is vital if you want your business to grow. Columnist Steve Olenski offers some tips…
Have you ever felt so strongly about something you read online that you wanted your posted comment to stand out? This week, a New York City-based company, SolidOpinion, launched its first product — a new commenting platform — to turn that passion from readers, competitors and advertisers into revenue for publishers. Publishers can set up…
Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me. Just saying. Business relationships, on the other hand, are full of strings, and a…
I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My Business to see a big red “Suspended” banner at the top of the page. The Google My Business guidelines have a very long list of things you shouldn’t do, but…
