Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you. App indexing is one of the hottest topics in SEO right now,…
Many industry insiders expect mobile commerce to eclipse PC-based sales in the relatively near future. A new online survey from Fluent argues that may already be starting to happen. The recent survey of 2,773 US adults affirmed other data showing that the bulk of consumers now spend much more time with their mobile devices than…
Recently Facebook has taken considerable criticism (including from me) for being a conduit for fake news during the past election cycle. The quasi-utopian fantasy that Facebook was making the world “more open and connected” was shattered by the political echo-chamber effect, pizzagate and a few horrific live-streaming incidents. Yet the Women’s March in Washington DC…
Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow us into 2017. I was struck by the recent eMarketer webinar when they announced that this was the year that US digital ad spending surpassed TV ad spending. Now,…
So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your…
Bloomicon / Shutterstock.com Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. Google user account data now used for YouTube targeting…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube gains access to Google account data for ad targeting, teases new measurement solutionJan 20, 2017 by Ginny Marvin YouTube also says it is working on new measurement solution to improve…
Today, the United States gained a new President, First Lady and Vice President. Those people inherited the official Twitter accounts of their predecessors. In turn, some of those not supportive of the new administration unfollowed those accounts. Or thought they did. As it turns out, Twitter has caused many people to follow these accounts again,…
Evan Lorne / Shutterstock.com LinkedIn is about to look different. Starting today, LinkedIn’s interface on desktop browsers will sport a brand-new user interface overhaul. The company acknowledged in a blog post that it is the “the largest desktop redesign since LinkedIn’s inception”– and about time. It’s been long enough. Rebuilt from the ground up, the…
2017 Niro – Blue Kia has officially launched its Super Bowl LI campaign, releasing two teaser ads with actress Melissa McCarthy as the narrator. The carmaker is using its Super Bowl appearance this year to introduce the all-new Niro model, its newest crossover SUV hybrid vehicle. Kia’s teaser ads — “Many Names” and “Need/Want” —…
