There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National Advertisers (ANA) published a bombshell of a report revealing that executives were aware of — and sometimes mandated — extensive use of nontransparent practices like rebates and kickbacks. As a direct response to the report,…
Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and marketing technology providers and putting some agencies that had been part of the program at a further remove. Facebook plans to eliminate the “media buying” speciality from its Marketing Partners program that grants a Good…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook removes agencies from Marketing Partners program with badge eliminationNov 21, 2016 by Tim Peterson Facebook is eliminating its Marketing Partners program’s media buying specialty, which will remove all agencies from…
Mark Van Scyoc / Shutterstock.com Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not…
On Facebook nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of content posted to Facebook has been reported as false by Facebook users or entities outside of Facebook, Facebook CEO Mark Zuckerberg said in a Facebook post published Friday night. To flag…
Some like it loud, others need some steady beats to stay focused, others calm tunes. A while ago we asked on Twitter and Facebook what music the web community is listening to when coding and designing. The answers were as diverse as the community itself and certainly too good to live an existence only in…
Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is…
According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an Android device with basic apps pre-installed. This finding, as well as others in the report, appears to support Google’s argument to the European Commission that its pre-installed suite of apps benefits consumers and is…
A study by Forrester Consulting found that just 10 percent of marketing professionals surveyed feel they are able to fully execute mature marketing automation strategies. This may have to do with the fact that some organizations have bought into fallacies about marketing automation, namely that a select set of power users is realizing great success…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Five marketing automation myths busted!Nov 18, 2016 by Digital Marketing Depot A study by Forrester Consulting found that just 10% of marketing professionals surveyed feel they are able to fully execute…
