UK consumers have growing expectations of customer service, and they need to be met regardless of channel or device Customer service is often treated as an after-thought. Marketing, Advertising, PR, Sales, are all more glamorous and tend to get the lions share of investment, in part because on the face of it they seem more…
Data from 65 million ecommerce orders shows the crucial sources of traffic for ecommerce websites Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground. In a new report,…
Digital Marketing will increasingly become about visual storytelling As we move into 2016, the digital marketing industry is inevitably bound to shift. While changes occur at all points throughout the year, there’s something about January that gives brands a fresh start. All of the sudden, we’re paying attention to the future, as opposed to reflecting…
This week I mostly spent time on fixing bugs, improving a deployment workflow and on getting another new front-end project structured. One major takeaway from this was that it’s good to have a proper deployment workflow in place already in the early stages of a project. To document appropriately in git what has been done…
Nothing is perfect on the web. We can’t make sure that our websites always work as intended, but we can try our best to design resilient and flexible websites that aren’t that easy to break — both in terms of interface design and security. Yet neither resilience nor flexibility are usually reflected in our deliverables…
Omni-channel marketing will play a key role according to the latest research on business growth drivers from KPMG In today’s fast-paced business world, standing still is an option. To stand still is to fall behind. The CEO of Salesforce summed up it at Davos when he said ‘speed is the new currency of business’. Although,…
Pop-ups aren’t always good for your conversion rate The website pop-up can be the most hated, dumb, and annoying feature of a website. In fact, some go so far as to claim that they’re more likely to trust a TV ad, than trust or respond to a banner ad or a pop-up. But it’s no…
Sam Loyd (1841–1911), American chess player and puzzle maker, created the sliding tiles puzzle in the 1870s. The puzzle is represented by an m×n grid, where m is number of columns and n is number of rows, and each cell can be any imaginable value (number, letter, image, and so on.) The purpose of the…
Smashing Magazine is known for lengthy, comprehensive articles. But what about something different for a change? What about shorter, concise pieces with useful tips that you could easily read over a short coffee break? As an experiment, this is one of the shorter “Quick Tips”-kind-of articles — shorter posts prepared and edited by our editorial…
Research reviewing factors that can limit conversion Retailers will know that there are many factors that can limit online conversion resulting in between 95 and 98% of visitors to an online store not converting on average (based on our compilation of cross-device online retail conversion rates). This infographic combines the results of different surveys to…
