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    Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2

    Posted on 24th January 2017Digital Marketing
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    Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in Q4 revenue and $5.2 billion for the full-year. The company also said that the Verizon deal, which was supposed to close in the first quarter, will now close in the second quarter: Yahoo has continued to…

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    Report: by end of 2017 there will be more than 30MM voice assistants in US homes

    Posted on 24th January 2017Digital Marketing
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    Investment research firm Consumer Intelligence Research Partners (CIRP) has estimated that there are now 8.2 million US homes with Amazon Echo/Alexa devices. Independently, voice analytics company VoiceLabs asserts that Google has sold somewhere between 400,000 and 500,000 Home devices since launch. Not counting Siri, Cortana and the Google Assistant on smartphones, Echo and Home together…

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    Making Responsive HTML Email Coding Easy With MJML

    Posted on 24th January 2017Web Design
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    Email is one of the best ways to engage with your users, especially during the holiday season. However, if you want to stand out, no matter how beautiful your emails are, you need to make sure they render correctly in your reader’s inbox, regardless of what email client they’re using. Creating responsive email is not…

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    A Case Study: Is App Indexing For Google Worth The Effort?

    Posted on 23rd January 2017Web Design
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    Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you. App indexing is one of the hottest topics in SEO right now,…

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    Survey: mobile devices eclipse PC usage and, in a surprise, drive more conversions

    Posted on 23rd January 2017Digital Marketing
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    Many industry insiders expect mobile commerce to eclipse PC-based sales in the relatively near future. A new online survey from Fluent argues that may already be starting to happen. The recent survey of 2,773 US adults affirmed other data showing that the bulk of consumers now spend much more time with their mobile devices than…

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    Women’s March a reminder of the incredible viral power of Facebook

    Posted on 23rd January 2017Digital Marketing
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    Recently Facebook has taken considerable criticism (including from me) for being a conduit for fake news during the past election cycle. The quasi-utopian fantasy that Facebook was making the world “more open and connected” was shattered by the political echo-chamber effect, pizzagate and a few horrific live-streaming incidents. Yet the Women’s March in Washington DC…

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    Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017

    Posted on 21st January 2017Digital Marketing
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    Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow us into 2017. I was struck by the recent eMarketer webinar when they announced that this was the year that US digital ad spending surpassed TV ad spending. Now,…

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    Relaunching your website? Don’t forget an SEO audit!

    Posted on 21st January 2017Digital Marketing
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    So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your…

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    YouTube gains access to Google account data for ad targeting, teases new measurement solution

    Posted on 21st January 2017Digital Marketing
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    Bloomicon / Shutterstock.com Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. Google user account data now used for YouTube targeting…

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    Marketing Day: SEO audits, affiliate marketing & LinkedIn analytics from DataSift

    Posted on 21st January 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube gains access to Google account data for ad targeting, teases new measurement solutionJan 20, 2017 by Ginny Marvin YouTube also says it is working on new measurement solution to improve…

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