The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? “Follow Four Steps to Finding The Right Agency” from Gartner for Marketers is your guide to conducting a successful agency search….
It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would no need for attribution. Oh, how simple things would be! Unfortunately, that isn’t the reality in any vertical. Whether it’s buying some shoes, getting a mortgage or requesting a…
Google has rolled out two new ad types for mobile AdSense publishers. Grouped under what Google calls Page-level ads, Anchor and Vignette ads are now available to all publishers. To get these going, publishers place one piece of code on all the pages that will display ads. The first version of AdSense Anchor ads —…
Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm has also built up a data treasure called ConsumerView. It doesn’t use the credit bureau’s data, but employs a host of other sources to construct more than 235 million…
Apple had a nearly $51 billion quarter, more than Google and Microsoft revenues combined. However, for Apple investors, it was a significant disappointment and represented the company’s first year-over-year revenue decline in 13 years. The main culprit was a drop in iPhone sales in “Greater China” and elsewhere. The company sold 51.2 iPhones in the…
Google alerted Analytics users on Wednesday that it will now be securing all traffic communication of websites using Google Analytics, whether the sites are using HTTPS or not. “For years we have followed our clients’ desires to secure their traffic or not, securing traffic for secure websites, and not for insecure ones. But with the…
We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a…
Twitter released some surprising findings on factors that can make for successful promoted tweets in direct response advertising campaigns. Twitter and research firm Adaptly analyzed 9,000 direct response campaigns to get a sense of what drives results and what doesn’t. Twitter isolated nine performance factors among these promoted tweets analyzed in this study. Twitter-specific surprises…
I’ve written before about the dangers of designing a mobile-friendly website using responsive web design (RWD). To summarize, we’re fond of active web designs (AWD) and behavioral web design (BWD). BWD is a step-by-step design process using analytics data and testing. BWD acknowledges that we’re never really done designing our site. (To the car enthusiasts…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targetingApr 27, 2016 by Barry Levine New capabilities build on what the company sees as its biggest competitive asset: data. Musical…
