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    Designing For User Interfaces: Icons As Visual Elements For Screen Design

    Posted on 16th February 2018Web Design

    (This is a sponsored article.) Icons are everywhere. They have been around for a long time, and it’s difficult to imagine a world without icons or symbols today. Only designers will know how much effort and time is needed to not only make them helpful but also simple and expressive. What makes icons particularly special…

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    How do you optimize content for a voice-first world?

    Posted on 15th February 2018Digital Marketing
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    For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for…

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    Learning Framer By Creating A Mobile App Prototype

    Posted on 15th February 2018Web Design

    The time of static user interfaces is long gone. Designing interactive prototypes is the best approach to expressing your ideas and explaining them to clients and stakeholders. Or, as Jerry Cao of UXPin puts it: “Nothing brings you closer to the functionality of the final product than prototyping. It is the prototype that brings to…

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    All the right marketing technology for advanced TV media buying

    Posted on 15th February 2018Digital Marketing
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    Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a single media plan…

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    How customer lifetime value analysis is transforming partner marketing

    Posted on 14th February 2018Digital Marketing
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    A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the partner and affiliate realms, that cost was reflected in the bounty that the advertiser was willing to pay for each sale. CPAs and bounties are still primary considerations in partner marketing….

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    Monitoring web migrations: A checklist for moving from one site to another

    Posted on 14th February 2018Digital Marketing
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    Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix…

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    How To Streamline WordPress Multisite Migrations With MU-Migration

    Posted on 14th February 2018Web Design

    Migrating a standalone WordPress site to a site network (or “multisite”) environment is a tedious and tricky endeavor, the opposite is also true. The WordPress Importer works reasonably well for smaller, simpler sites, but leaves room for improvement. It exports content, but not site configuration data such as Widget and Customizer configurations, plugins, and site…

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    A Comprehensive Guide To Mobile App Design

    Posted on 13th February 2018Web Design

    (This is a sponsored article.) More than ever, people are engaging with their phones in crucial moments. The average US user spends 5 hours per day on mobile. The vast majority of that time is spent in apps and on websites. The difference between a good app and a bad app is usually the quality…

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    Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up

    Posted on 13th February 2018Digital Marketing
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    Snap is losing its global sales boss with the big-time traditional media pedigree at a time when Snapchat’s parent company doesn’t necessarily need a global sales boss, let alone one with a big-time traditional media pedigree. Snap VP and Head of Global Sales Jeff Lucas is leaving the company less than two years after he…

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    A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

    Posted on 13th February 2018Digital Marketing
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    Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust…

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