According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy…
Practical Suggestions To Improve Usability Of Landing Pages With Animation From Slides Practical Suggestions To Improve Usability Of Landing Pages With Animation From Slides Nick Babich 2018-10-09T14:00:09+02:00 2018-10-09T12:28:41+00:00 (This is a sponsored post.) For a long time, UI animation was an afterthought for designers. Even today, many designers think of animation as something that brings…
According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018. Video will represent more than half of ad revenues for Twitter and Snapchat and 30 percent of total revenue for Facebook according to the forecast. The…
SmashingConf Toronto Videos SmashingConf Toronto Videos The Smashing Editorial 2018-10-05T18:00:35+02:00 2018-10-05T18:29:59+00:00 This year, many of your favorite speakers were featured at our conference in Toronto, however, things were quite different this time. The speakers had been asked to present without slides. Yep, and it was brilliant! In this pairing of videos from SmashingConf Toronto, discover…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook is giving more Instagram developers access to AR camera features Oct 5, 2018 by Amy Gesenhues Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from…
The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Giles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands…
Last May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients label” for sellers of audience segment data sets. The idea was to provide answers about how offered data was sourced, its age, to what extent it had been modeled or manipulated, and…
Alistair Croll speaking at Martech Conference East 2018. The 2018 MarTech East conference in Boston ended Wednesday with a keynote presentation imploring marketers to be “a little evil.” Well, not “evil” in the sense of throwing a kitten out an open window. More like “subversion,” as in finding unused opportunities in platforms and thus gaining…
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Taming this In JavaScript With Bind Operator Taming this In JavaScript With Bind Operator Willian Martins 2018-10-05T14:20:22+02:00 2018-10-05T12:29:03+00:00 Do you want to discover the next exciting JavaScript features that you didn’t even know you needed? In this article, I will introduce one of these proposals that if accepted may change the way you write code…
You deserve a search marketing conference tailored to your experience, goals, and budget. That’s why we offer four different ways to attend SMX® East – choose your ideal pass and join us October 24-25 in New York City: All Access Pass: 4 SEO and SEM keynotes with Google and Bing 20 sessions programmed by the…
