Snapchat has announced a number of updates for video advertisers, including an increase to the duration of all Snap Ads, more interactive features for its six-second non-skip Commercials and Goal-Based Bidding. Snap Ads can now run three-minutes long. Previously, the maximum duration for a Snap Ad was ten-seconds. Snap has significantly increased the maximum duration…
Earlier this year Comscore lost its CEO Bryan Wiener and President Sarah Hofstetter. The two left over an alleged strategy dispute with the board. This afternoon the Securities and Exchange Commission (SEC) charged the troubled company and its former CEO Serge Matta with securities fraud. $50 in revenue fabricated. According to the SEC, Comscore and…
Creating Tables In Figma Creating Tables In Figma Sasha Belichenko 2019-09-25T12:30:59+02:00 2019-09-25T12:35:34+00:00 In this tutorial, we will talk about how tables can be created in Figma by using components and Atomic Design methodology. We will also take a look at the basic elements of the table layout and how components can be included in the…
Designing Complex Responsive Tables In WordPress Designing Complex Responsive Tables In WordPress Suzanne Scacca 2019-09-24T13:00:59+02:00 2019-09-24T12:36:35+00:00 (This is a sponsored article.) Mobile devices can be problematic for displaying complex tables and charts that would otherwise stretch the entire width of a laptop or desktop screen. This may leave some of you wondering whether it’s even…
Phone calls convert at 10x the rate of clicks, so it makes sense that many marketers spend a considerable portion of their budgets driving calls from paid search and social media. What doesn’t make sense is that the data available from phone calls are allowed to slip through the attribution and analytics trap that we’ve…
Salesforce has announced two new Marketing Cloud Datorama analytics features that are expected to help marketers bring their data preparation, analysis and visualization to new levels with a no-code approach to data. The new tools, Harmonization Center and Data Canvas, will help marketers cleanse, classify and enrich data for improved analytics and provides a platform…
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Is There Such A Thing As Too Much Social Proof? Is There Such A Thing As Too Much Social Proof? Suzanne Scacca 2019-09-23T13:30:59+02:00 2019-09-23T12:36:33+00:00 It’s very easy to start a business these days. But succeeding in that business is another story. There are just too many people who want to escape the 9-to-5, do something…
“We have customers that have 400 different types of tools in what they consider their marketing technology stack,” Anita Brearton, founder and CEO of martech management company CabinetM, shared with an auditorium full of marketers at the MarTech Conference in Boston last week. Some businesses have made technology acquisition oversight a priority. Yet in many…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Portal: Now on TV screens. Facebook rolled out three new Portals on Wednesday, expanding its…
