A/B Testing For Mobile-First Experiences A/B Testing For Mobile-First Experiences Suzanne Scacca 2019-02-11T12:00:26+01:00 2019-02-11T12:04:15+00:00 Your client’s website is done. They’re thrilled with it. You and your team are satisfied with the results. And visitor reception looks good so far. While I recognize that a lot of research, experimentation, analysis and review went into the creation…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation Feb 8, 2019 by Robin Kurzer DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions. Facebook Page owners will soon…
Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers expect the increased bandwidth will benefit augmented reality experiences and 80 percent expect greater use of artificial intelligence. That’s the picture from a new survey about 5G from Verizon Media, “The 5G…
How People Make Decisions How People Make Decisions Susan Weinschenk 2019-02-07T13:30:37+01:00 2019-02-08T12:33:17+00:00 (This article is sponsored by Adobe.) Kelly’s in charge of choosing IT cloud services at her company. She has signed the company up for a chatbot service, and has had the “Pro” level service (not the “Free” or “Standard”) for two years. It’s…
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace. In this webinar, Mautic…
FBB Blog: Introducing New Messaging and Group Features for Businesses Posted by Facebook Business on Wednesday, February 6, 2019 Facebook announced on Thursday that Page owners will soon be able to receive and respond to Instagram Direct messages via their Facebook Page inbox. Why you should care The update will be a major time-saver for…
New JavaScript Features That Will Change How You Write Regex New JavaScript Features That Will Change How You Write Regex Faraz Kelhini 2019-02-08T13:00:32+01:00 2019-02-08T12:33:17+00:00 There’s a good reason the majority of programming languages support regular expressions: they are extremely powerful tools for manipulating text. Text processing tasks that require dozens of lines of code can…
Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with its Q4 2018 earnings report. The news put a bow on the audio platform’s first quarter to turn a profit. The report showed increases in almost every category, including MUAs (monthly active users), premium subscribers and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor Feb 6, 2019 by Robin Kurzer The company shared the news with its Q4 2018 earnings, which showed a profit for…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Prepare to say goodbye to Facebook ad set budgetsFeb 5, 2019 by Amy Gesenhues All Facebook campaigns will run with campaign budget optimization as of September. Digital agencies are hiring, focusing…
