The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that…
As the CMO for Vintage Italia, Adam Cohen oversees marketing, strategic partnerships and events for the brand’s Pasta Chips and Pasta Bow Ties product lines. His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy Elves, a holiday-themed apparel company that is known for its ugly Christmas sweaters. “We’ve co-designed…
What could be so difficult about designing a decent date picker? Basically, we just need an input field and an icon that represents a calendar clearly enough, and once the user clicks on that icon, we pop up a little overlay with the days lined up in rows. Right? Well, not every date picker fits…
One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?” I stand behind the work I do, so I have no qualms if a client wants to use tools, or even reports, from other agencies to see how their websites stack up to the competition….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to determine if that ‘free audit’ solicitation email is legitJul 5, 2017 by Dianna Huff It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully,…
Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and the search-obsessed in celebration of yet another SMX Advanced. Not speaking this year, I had more flexibility to sit in on some of the many useful presentations. Among the most compelling was a session…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: A winning process yields winning results: Conversion optimization tips from SMX AdvancedJul 3, 2017 by Brendan McGonigle Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion…
What comes to your mind when you hear the word “business”? White collars, cubicle offices, and encrusted habits? Not when you ask the folks at Vexels. Their Business Concept icon set manages to break free from the conceptions that are stuck in our heads and paints a fresh and creative picture instead. One that captures…
Apple’s Worldwide Developer Conference (WWDC) has been running for 34 years, which is 6 years longer than The Simpsons. Like Netflix, Apple likes to drop a whole season at once. When it does, I devote that week and the following weekend to binge-watching as many videos as I can and trying out some of the…
Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the possibility of bringing an SEO specialist in-house. Based on conversations…
