Product content driving visual commerce There are many different types of content. Product content is vital in online retail because it is the digital representation of the product being sold. In its simplest forms, product content is product images, video, copy and technical drawings. Until recently, product images were just considered assets, and the quality…
Don’t get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email auto response system. But often B2B organisations are not…
Making a brand meaningful According to the 2015 Meaningful Brands research by Havas, most people would not care if 74% of all brands disappeared for good. This should be a wake-up call for the majority of brands. Marketing landscape is continuously changing and digital technology is developing faster than ever. It comes as no surprise,…
It’s Christmas time, and we’re happy to release a brand-new freebie today, just for you! A set of 110 Christmas icons and illustrations that you can you use for sending your Christmas greetings and for any commercial projects. The set has been designed by Anastasia Kolisnichenko, from Minsk, Belarus, and released for free for Smashing…
What’s going on in the industry? What new techniques have emerged recently? What insights, tools, tips and tricks is the web design community talking about? Anselm Hannemann is collecting everything that popped up over the last week in his web development reading list so that you don’t miss out on anything. The result is a…
How technology can boost the effectiveness of your event If your brand has been struggling to make a splash in its sector, it might be time to think about incorporating face-to-face tactics into your marketing methods to show your audience what you have to offer. A study by Regalix showed that 54% of B2B marketers…
I am a user experience designer. But you wouldn’t recognize me as one. I don’t often use Photoshop, Skitch or any other graphics package. You will rarely find me designing hero banners or carousels. I don’t even find myself wireframing much these days. Even so, I do design the experiences of users. I don’t sound…
Marketers should plan for every scenario, rather than only the most likely one 2015 is drawing to a close. Marketers have their eyes set firmly on 2016, and may well be currently drawing up their marketing plans and strategy documents for 2016. However the vast majority of these plans will actually only plan for 1…
You may already be using many of these apps, but this infographic provides a handy checklist Let’s face it, modern marketers are extremely busy. Once you are out of your office, it’s comforting to know that you can stay on top of your work and not lose touch thanks to mobile apps. Apps make it…
Grow your e-commerce site with the RFM model – an undervalued online retail marketing technique We can all agree that conversion rate optimization is one of the most creative and efficient marketing technique for designing an on-site experience that will amaze customers. Yet even though CRO will help you rectify your approach as you work…
