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    Freebie: Christmas Icons Set (AI, PSD, EPS)

    Posted on 18th December 2015Web Design
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    It’s Christmas time, and we’re happy to release a brand-new freebie today, just for you! A set of 110 Christmas icons and illustrations that you can you use for sending your Christmas greetings and for any commercial projects. The set has been designed by Anastasia Kolisnichenko, from Minsk, Belarus, and released for free for Smashing…

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    Web Development Reading List #117

    Posted on 18th December 2015Web Design
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    What’s going on in the industry? What new techniques have emerged recently? What insights, tools, tips and tricks is the web design community talking about? Anselm Hannemann is collecting everything that popped up over the last week in his web development reading list so that you don’t miss out on anything. The result is a…

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    Increasing event engagement with technology

    Posted on 17th December 2015Digital Marketing
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    How technology can boost the effectiveness of your event If your brand has been struggling to make a splash in its sector, it might be time to think about incorporating face-to-face tactics into your marketing methods to show your audience what you have to offer. A study by Regalix showed that 54% of B2B marketers…

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    The User Experience Delusion

    Posted on 17th December 2015Web Design
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    I am a user experience designer. But you wouldn’t recognize me as one. I don’t often use Photoshop, Skitch or any other graphics package. You will rarely find me designing hero banners or carousels. I don’t even find myself wireframing much these days. Even so, I do design the experiences of users. I don’t sound…

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    Scenario planning for marketers

    Posted on 17th December 2015Digital Marketing
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    Marketers should plan for every scenario, rather than only the most likely one 2015 is drawing to a close. Marketers have their eyes set firmly on 2016, and may well be currently drawing up their marketing plans and strategy documents for 2016. However the vast majority of these plans will actually only plan for 1…

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    The Must-Have Apps for Marketing Professionals [Infographic]

    Posted on 17th December 2015Digital Marketing
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    You may already be using many of these apps, but this infographic provides a handy checklist Let’s face it, modern marketers are extremely busy. Once you are out of your office, it’s comforting to know that you can stay on top of your work and not lose touch thanks to mobile apps. Apps make it…

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    Using the RFM model in E-commerce retail

    Posted on 16th December 2015Digital Marketing
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    Grow your e-commerce site with the RFM model – an undervalued online retail marketing technique We can all agree that conversion rate optimization is one of the most creative and efficient marketing technique for designing an on-site experience that will amaze customers. Yet even though CRO will help you rectify your approach as you work…

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    Brand Stories: KFC for Christmas: Succeeding at Seasonal Marketing Overseas

    Posted on 16th December 2015Digital Marketing
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    One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with local holidays Seasonal holidays are emotive times, whether it’s a country’s national independence day, saints’ day carnivals, New Year or the mid-autumn festival celebrations in parts of Asia. Getting the seasonal celebrations right is…

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    Animating Clipped Elements In SVG

    Posted on 16th December 2015Web Design
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    Scalable vector graphics (or SVG) lend developers an incredible ability to display crisp, beautiful graphics at any size or resolution. SVG can also be animated using various techniques. In combination with clipping paths, interesting effects can be achieved. This article explains the difference between an SVG clipPath and a CSS clip-path, including examples to guide…

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    An introduction to Google Algorithm updates [Infographic]

    Posted on 16th December 2015Digital Marketing
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    Develop your SEO strategy by keeping up to date with all of Google’s Algorithms Google wants its search engine users to receive the most relevant search results and in the fastest time possible. If a particular website fulfills this criterion of satisfying the users’ need, then they rank higher and get priority in the search…

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