The potential to completely transform your digital marketing using any combination of these five emerging technologies is not to be underestimated Technology and marketing go hand in hand, and more so than you might think. If it were not for the technological advances in the 1980s and the emergence of databases then relationship marketing would…
New announcement that Accelerated Mobile Pages (AMP) are starting to appear in mobile news carousel Importance: (For Site Owners / Design and CX professionals ) Recommended source: Accelerated Mobile Pages project and latest announcement Update February 2016: Google has started rolling out Accelerated mobile pages to certain mobile search results. The changes have come a…
Noah was concerned. He was the “UX guy” for the corporate office of a regional Quick Service Restaurant (a fast food chain) that was in the process of creating a mobile app to allow patrons to customize their meals, place orders and earn rewards. Note: This is an experiment in a slightly different format for…
Facebook rolls out instant articles to everyone on April 12th Importance: (For Publishers) Recommended source: Facebook Media Facebook’s Instant Articles is only nine months old. But, given its great success over that gestation period, Facebook has now deemed it developed enough to be unleashed on publishers of all stripes. What is Instant Articles? If you…
Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes How engaging are your emails? It’s likely that you review open and clickthrough rates for individual email campaigns and newsletters, but can you measure and prove how engaging your email marketing is on a long-term basis across multiple emails starting…
Flexbox gives us a new kind of control over our layouts, making coding challenges that were hard or impossible to solve with CSS alone simple and intuitive. It provides us with the means to build grids that are flexible and aware of dynamic content, and thus, give us the freedom to focus on the creation…
Adwords bidding landscape has changed as Google confirm the right sidebar on desktop SERP is to be removed. Importance: (For PPC Managers & SEO managers) Recommended source: Search Engine Land Google have ended their six-year experiment with the Sidebar ads, instead opting for three above-the-fold text ads for queries on the desktop SERP and a…
It’s not exactly a new subject, but lately I’ve had reason to revisit the skill of content modeling in my team’s work. Our experience has reached a point where the limitations of how we practice are starting to become clear. Our most common issue is that people tend to tie themselves and their mental models…
Use these highly actionable tips to give your customer acquisition a huge boost this year Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalization or engaging with them in real time at the right moment across…
Learning from 6 layered targeting options used by online retailers that can be applied to any business There are many different levels in sophistication of targeting for email marketing. In this post I’ll run through some of the most common examples used by retailers since I think they can often be applied to companies who…
