Latest communications from the EU parliament suggest more leniency for marketers than expected Importance: (For Marketers storing customer data) Recommended source: DMA- EU DPR agreed The authorities in Brussels responsible for the new EU data law have undertaken a U turn on the proposed restrictive data law. The latest official communiqué on dialogue between the…
Keep on top of all the big changes in digital this year Digital moves fast. What was best practice five years ago is often pretty out-dated now. Five years ago Instagram had just been founded and you probably had never heard of it. That’s why it’s important to keep up to date with all the…
Node.js brought about a great revolution for JavaScript developers by allowing us to write code that runs directly on our machines; our skills were no longer limited to browsers alone. At first, many of us simply saw this as a way to write our application servers without needing to learn another language, but we all…
Kellogg’s initial foray into the Indian market is generally agreed to have been a failure, although it’s now doing well in terms of both market share and sales growth in the subcontinent. As part of our series of in-depth case studies with TranslateMedia looking at major brands tackling major new markets we look at Kellogg’s…
Research shows Pharma has been slow on the uptake, but massive opportunities await New communications technology has the potential to both disrupt and enhance the pharmaceutical industry, but research shows that pharma often needs to up its game when it comes to the adoption of new technologies. Mobile devices have transformed how we access and…
A review of different methods and models for developing a marketing communications plan Introduction Commercial as well as non-profit organisations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do to publicize our webshop? How do we introduce our new product? How will our…
Responsive images have been around long enough for most of us to have taken them for a spin, or at least to have learned from the experiences of those who have. Beyond doubt, the responsive images specification is a great win for the web. However, quite a few reports from the front lines suggest that…
An introduction to best practices for using buyer personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer centricity of a web site as part of a user-centred design (UCD) process. I’ve been a big fan of using personas since around 2003 I…
Working in Marketing Operations requires surgical precision Marketing Operations (Marketing Ops) is on the rise, with many companies turning to a Marketing Ops team to make their company’s marketing efforts more efficient and effective. With roots deep in strategic planning and budgeting and its increasing focus on customer acquisition, this position has quickly becoming a…
What are the options to make use of the one-to-one marketing model to deliver targeted messages It was way back in 1999 that Peppers & Rogers asked: Is your company ready for One to One Marketing? What are the options today for one to one to encourage greater interaction with your online contacts? Has the…
