As retailers move from acquisition-heavy marketing tactics to a more balanced view of how to find and keep great customers, loyalty and retention marketing have become stronger priorities for today’s data-driven marketers. When approaching customer loyalty as a marketer, it’s imperative to consider the multiple stages of brand engagement each customer travels through, and how…
Marketing tools are so commonly located in the public cloud these days that news stories often don’t even mention the fact. But Clearcode, based in New York City and Poland, is today launching its first branded product designed for a different location. Called 7Suite, it’s a data management stack with a data management platform (DMP)…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Act-On adds Account-Based MarketingMay 6, 2016 by Barry Levine The marketing automation platform expands on its previous basic capabilities with “true ABM.” Enough analysis, already! 8 tips for avoiding data fatigueMay…
Today we’ll be looking at eye candy that will undoubtedly help you start the new week with your creativity freshly nurtured. Grab your cup of coffee or tea, and let these designs shine on you with their smart details, fantastic textures, and well-chosen color palettes. I’ve sifted through the web to dig up little nuggets…
MarTech Europe is returning to London this fall, 1-2 November, and I’m excited to open up the call-for-speakers today. I’m always incredibly impressed by and grateful for the proposals we receive from experts and practitioners in this field. If you have a topic that you would like to present, please fill out our speaker application….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three golden rules for forecastingMay 6, 2016 by David Fothergill Accurate forecasting can serve to inform the direction of your digital marketing campaigns and properly set client expectations. Columnist David Fothergill…
Brands continue to invest more in digital advertising: This year, spending on digital display ads in the US is anticipated to hit $32.17 billion, eclipsing search ad spending for the first time. However, a rise in spending doesn’t necessarily translate into better customer relationships or more ROI (return on investment). Click-through rates remain paltry, and…
Ah, forecasting — it’s a task I personally enjoy, but I know it’s not a universally loved process. That said, forecasting demand is an inevitability for anyone working in any form of marketing. If you or a client is going to invest money, you’ll want to have at least some idea of what your ROI…
“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may be heresy coming from a marketing analytics company like Quantifind (my employer), but today’s marketer simply has too much analysis. We’ve finally passed that tipping point where the human capacity to absorb and…
Marketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon. The company has announced its new ABM Marketing Automation solution, so that marketers can more readily promote brands, generate demand and maintain customers with an account-oriented, multi-channel strategy. Act-On channels include email, social media, display ads, website visitors and direct…
