Magna Global, which is part of agency holding company IPG, has signed an ad deal with YouTube that shifts roughly $250 million from traditional “linear” TV to the video site over the course of the next year. According to the The Wall Street Journal, the ad buys will run on Google Preferred, which aggregates ad…
Reasons why businesses fail in their content strategy. Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or at all — within an organization. Content creation…
The big digital media players are in New York for the ongoing, annual NewFronts event, where they pitch Madison Avenue advertisers to shift more money from traditional sources (like TV) to online video. YouTube’s pitch included a number of interesting stats and data points, and some new video ad products. That was the lead topic…
I help a lot of companies with the SEO aspects of their website redesigns and CMS migrations. As many webmasters know (or find out through hard experience), both redesigns and migrations can be catastrophic if not handled correctly. Unfortunately, you can run into many gremlins during a migration, from technical problems to botched redirection plans…
As retailers move from acquisition-heavy marketing tactics to a more balanced view of how to find and keep great customers, loyalty and retention marketing have become stronger priorities for today’s data-driven marketers. When approaching customer loyalty as a marketer, it’s imperative to consider the multiple stages of brand engagement each customer travels through, and how…
Marketing tools are so commonly located in the public cloud these days that news stories often don’t even mention the fact. But Clearcode, based in New York City and Poland, is today launching its first branded product designed for a different location. Called 7Suite, it’s a data management stack with a data management platform (DMP)…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Act-On adds Account-Based MarketingMay 6, 2016 by Barry Levine The marketing automation platform expands on its previous basic capabilities with “true ABM.” Enough analysis, already! 8 tips for avoiding data fatigueMay…
Today we’ll be looking at eye candy that will undoubtedly help you start the new week with your creativity freshly nurtured. Grab your cup of coffee or tea, and let these designs shine on you with their smart details, fantastic textures, and well-chosen color palettes. I’ve sifted through the web to dig up little nuggets…
MarTech Europe is returning to London this fall, 1-2 November, and I’m excited to open up the call-for-speakers today. I’m always incredibly impressed by and grateful for the proposals we receive from experts and practitioners in this field. If you have a topic that you would like to present, please fill out our speaker application….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three golden rules for forecastingMay 6, 2016 by David Fothergill Accurate forecasting can serve to inform the direction of your digital marketing campaigns and properly set client expectations. Columnist David Fothergill…
