A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I…
An obvious feature has finally come to the Amazon Echo. Prime members now can talk to the device to order any Prime-eligible product that Amazon sells. Before this weekend, shopping via Echo was limited to reordering items from past Amazon purchases. Shoppers will need to have a 1-Click payment method already set up in their…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon finally enables product orders through EchoJul 5, 2016 by Matt McGee Amazon Prime members can now shop with their voice to purchase almost any Prime-eligible product using Echo. Machine learning…
Are home page carousels actually helpful to users? Or are they simply popular because they are an easy tool for solving internal discussions in large organizations about who gets to put their banner on the home page? The short answer is that home page carousels can work, but in practice the vast majority of implementations…
Every designer has their favorite prototyping tools. However, when it comes to UX wireframing and prototyping, there is often more than one tool involved. Sooner or later, you find yourself switching from one tool to another to cherry-pick the best ones among them. Adobe announced Project Comet in October last year to provide a fast…
Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch. Suddenly,…
Any time a user’s experience is interrupted, the chance of them leaving increases. Changing from one page to another will often cause this interruption by showing a white flash of no content, by taking too long to load or by otherwise taking the user out of the context they were in before the new page…
There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight. Those mastering software-powered marketing are in the vanguard of this new age. Meet them at MarTech: The Marketing Technology Conference. You’ll hear firsthand how marketing technologists, creative technologists, growth hackers,…
One of the biggest risks of building a product is to build the wrong thing. You’ll pour months (even years) into building it, only to realize that you just can’t make it a success. At Hanno, we see this happening time and time again. That’s why we’ve put together a Lean Validation Playbook. “Lean” in…
When parents make it to Snapchat, so do marketers — or is it the other way around? The Wall Street Journal shares new data about the popularity of the social network, indicating that it’s starting to creep into the older generation. Teens are finding the move quite “bizarre.” Alas, that’s exactly what’s happening, as the…
