Facebook’s Stories Archive feature for Pages. Facebook is testing new ways for Pages to archive and share Stories. Marketing Land first became aware of the new features after social media consultant Matt Navarra Tweeted an image of them on Tuesday. “We’re always looking to bring more Stories features to Pages on Facebook, like Stories Archive…
Designing An Aspect Ratio Unit For CSS Designing An Aspect Ratio Unit For CSS Rachel Andrew 2019-03-11T15:00:41+01:00 2019-03-12T12:35:44+00:00 One of the things that come up again and again in CSS is the fact that there is no way to size things based on their aspect ratio. In particular when working with responsive designs, you often…
Creating A Spotify-Powered App Using Nuxt.js Creating A Spotify-Powered App Using Nuxt.js Cher Scarlett 2019-03-12T12:15:39+01:00 2019-03-12T12:35:44+00:00 We’ve all heard of Spotify. Launched back in 2008, the app offers millions of tracks from various legendary and upcoming artists. It allows you to create a playlist, follow other people or choose a playlist based on your mood….
When it comes to developing an Account-Based Marketing strategy, the first thing to remember is that while the “M” stands for Marketing, ABM is a business strategy. This means that the most important thing marketers can do when implementing ABM as a go-to-market strategy is to engage and coordinate with sales. It’s critical to develop…
I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in touch with people who are pushing the limits on email. We talked about what’s new and exciting, all the advanced strategies and tactics, that marketers are using successfully today, like artificial…
Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make up their target audiences, the team at highly successful newsletter brand Morning Brew think they have found a better way. Target one persona … just one. “We picked a real human being, detailed…
Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report from Edison Research. The firm’s “The Infinite Dial 2019,” surveyed 1,500 U.S. citizens age 12-years and older and found that Facebook usage overall has dropped from 67 percent to 61 percent…
When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent of respondents indicated “neutral” when asked how they felt about automation. I was not all that surprised by this high number based on my own agency experience. Here’s why. 1. We’re losing sleep trying…
For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put another way, 144 million people, or 20 million more people than just a year ago, have listened to a podcast. Frequency is on the rise, too. An estimated 90 million,…
Can You Make More Money With A Mobile App Or A PWA? Can You Make More Money With A Mobile App Or A PWA? Suzanne Scacca 2019-03-08T13:00:16+01:00 2019-03-08T12:43:42+00:00 Let’s be honest. The idea behind building mobile apps, websites or any other branded platforms online is to make money, right? Your clients have contacted you to…
