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    LiveRamp launches IdentityLink for Publishers

    Posted on 19th July 2017Digital Marketing
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    LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink…

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    Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO

    Posted on 18th July 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video adsJul 17, 2017 by Tim Peterson Snap Publisher enables brands to edit a horizontal video into…

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    Three ways you’re wasting money on your marketing automation

    Posted on 18th July 2017Digital Marketing
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    As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get as a single company unit. They’ve worked with clients operating in almost every marketing automation platform. Over time, they have gathered the knowledge of which platforms give them the most headaches and…

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    Taming Advanced Color Palettes In Photoshop, Sketch And Affinity Designer

    Posted on 17th July 2017Web Design
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    Creating large, harmonious and uniform color palettes can be a challenge. Good intentions and confident plans can be abandoned when things get a little unwieldy. But you can equip yourself with some tools to manage the complexity. With the right techniques, large color palettes can be created, refined and refactored at will. Large color palettes…

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    The AMP is a lie

    Posted on 15th July 2017Digital Marketing
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    I thought with the introduction and adoption of responsive design, we wouldn’t be doing any more custom formats for mobile pages — but I guess I was wrong. The web is complicated enough, and we don’t need another code base to maintain, causing more problems for more websites. AMP is fairly lean right now, but…

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    Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

    Posted on 15th July 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is a lieJul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed…

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    Introducing The Website Speed Test Image Analysis Tool

    Posted on 14th July 2017Web Design
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    Web developers spend their days writing hypertext, but, byte for byte, most of the web is composed of images. It is hard to overstate the effect that images have on the average web page’s performance; faster websites have broader reach and a higher impact. The first and most important thing you can do to improve…

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    Marketing Day: Dynamic email, YouTube’s top ads in June & LinkedIn video

    Posted on 14th July 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Consumers over bots: Why site crawlers don’t hold all the answersJul 13, 2017 by David Freeman Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that…

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    Get the “2017 Webinar Benchmarks Report” from ON24

    Posted on 14th July 2017Digital Marketing
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    For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics. Inside this report from ON24 you will…

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    Web Development Reading List #189: Sync Via Push API, RTL CSS, And The Disaster Factory

    Posted on 14th July 2017Web Design
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    Do you feel stressed from time to time? I do. Recently, I experimented with meditation and yoga, just to see if and how they work. There’s a lot of advice you can find online and they all claim to transform your life entirely. Let’s be honest: yoga is great for calming your mind and exercising…

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