It’s been known for a little while that Mr Zuckerberg is incredibly excited about live video on Facebook and the newest update “Facebook Live” is a clear indication of this. Importance: (If you use or manage Social Media Accounts)Recommended source: Social Media Management Checklist He sees it as the next step in social media and…
8 factors to consider when investing in your first mobile app From a marketing and branding perspective, launching a mobile app can yield very positive results. However, you’ll also notice that many businesses launch an app, only to see it flop. How can you ensure that your investment in a mobile app is high returning…
Editor’s Note: Some people simply have the magic touch for digging up design goodness. Today, we are proud to present the brilliant gems that Veerle Pieters has dug out, letting us explore a fresh breeze of photography, art, type, print as well as web design projects. As designers, we have our good and bad days….
What has been your biggest web development challenge recently? Was it a development issue, a communication issue or an education issue in your team? Facing so many things that don’t work as expected these days in many different teams and projects, I now realize that we all are part of a very young industry, and…
A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking…
Measure your brand’s growth rate on social against the industry average That social networks are still growing rapidly should come as no surprise. In 2014 a quarter of the world’s population was active on social media, but by 2018 it is predicted a third of the world will be active. That is a massive increase…
Everything you wanted to know about automation, but were too afraid to ask Despite an impressive pedigree, many companies are still reluctant to go near automation. We examine what makes this powerful tool so misunderstood, and explain how even small steps can start a journey towards big results. If you’re reading this because you’re unsure…
A how-to guide for campaign reporting with examples One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical, but easy to do once you understand a few simple steps and see why it’s so important. Being able to track where your visitors…
Our recommendations and reviews on email marketing broadcast software options I am often for recommendations for affordable E-mail broadcast software packages for Email marketing, E-newsletters or Ezines. This post highlights some of the options that are most commonly used in the UK and delegates on my E-mail marketing courses have recommended to me. It’s an…
3 SEO techniques not to use and 3 recommended techniques to take advantage of Google’s RankBrain Ever since Google unveiled RankBrain as the latest leap in their search algorithm’s efficiency just a day after Christmas last year, the ripples it created in the SEO universe have refused to settle down. That’s saying a lot. because…
