The central dilemma facing modern marketers can be summed up in two words: Infinite power. That dilemma percolated throughout presentations and sessions on the opening day of our MarTech Conference, taking place Tuesday and Wednesday at the Hynes Auditorium in Boston. “Just because you can doesn’t mean you should.”–Marketo CEO Steve Lucas Marketers now have…
In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades some businesses from even stepping into the fray. When a click can cost you $200 or more, that reluctance is understandable. At the same time, the costs of not stepping into PPC might…
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is…
As web design focuses more and more on good user experience, designers need to create the most usable and attractive websites possible. Carefully applied minimalist principles can help designers make attractive and effective websites with fewer elements, simplifying and improving users’ interactions. In this article, I will discuss some examples of minimalism in web design,…
Most days, your goal as a developer is to design, develop and program awesome software. However, part of the job is also finding new clients, and you don’t want to be caught off guard by unexpected legal documents that come up while you’re establishing new clients. The most common legal document you will be asked…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Targeting featured snippet and ‘People also ask’ SERP featuresOct 2, 2017 by Marcus Miller Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how…
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not…
If you listen to the buzz about the coming onset of the General Data Protection Regulation (GDPR), you might think you have to throw out all your brand’s tech and data and start over. But recent chats with two privacy-conscious managers — Episerver General Counsel and Vice President Peter Yeung and TrustArc Senior Global Privacy…
The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this issue of Agency Perspective from SharpSpring, you’ll learn about: “closing the loop” to keep up…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Closed-Loop Marketing: A Recipe for GrowthSep 29, 2017 by Digital Marketing Depot The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important…
