Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns. That direct data will now be directly available to advertisers on the Kiip mobile marketing platform through a partnership with the Purchase Decision Network (PDN) announced this week….
Web Standards: The What, The Why, And The How Web Standards: The What, The Why, And The How Amy Dickens 2019-01-14T14:00:17+01:00 2019-01-15T12:45:35+00:00 The World Wide Web is an interesting place. As the Internet has grown and become more common place, it has become a gigantic instrument of change in terms of the way in which…
Marketers are trying to find a balance in the midst of massive destabilizing forces, according to a recent study from research firm Gartner. But, says the report, titled “Predicts 2019: Marketing Seeks a New Equilibrium” [available for Gartner clients], the new balance that will emerge in a few years will leave a landscape that looks…
Salesforce is announcing Monday at the National Retail Federation (NRF) trade show several enhancements to its Commerce Cloud. The company says that retailers employing its Commerce Cloud sell $16 billion dollars of wares annually through more than 3,000 websites in more than five dozen countries. Visual Search, Recommendation Engine. Einstein Visual Search is now available…
How Improving Website Performance Can Help Save The Planet How Improving Website Performance Can Help Save The Planet Jack Lenox 2019-01-15T13:30:32+01:00 2019-01-15T12:45:35+00:00 You may not think about it often, but the Internet uses a colossal amount of electricity. This electricity needs to be produced somewhere. In most countries, this means the burning of fossil fuels….
When And How To Use CSS Multi-Column Layout When And How To Use CSS Multi-Column Layout Rachel Andrew 2019-01-11T15:00:30+02:00 2019-01-11T15:32:41+00:00 In all of the excitement about CSS Grid Layout and Flexbox, another layout method is often overlooked. In this article I’m going to take a look at Multi-column Layout — often referred to as multicol…
Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner CMO Spend Survey 2018-2019, which surveyed UK- and U.S.-based senior marketing executives. Marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech last year, while allocating 24…
Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week released its first attribution service. Called Catalina Multi-touch AttributR, it traces a path from digital advertising — in various channels on various devices — to a purchase made in a store with a loyalty card….
For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IBM, SurveyMonkey, and many more. You’ll leave with tactics you can…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 10 reasons you need to attend SMX West Jan 10, 2019 by Marketing Land For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in…
