Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most comprehensive set of native functions on a major marketing platform. The new Marketo ABM allows marketers to target accounts — and decision-makers within those accounts — via personalized messages in emails, web, events, social media,…
Let’s say you want to quickly sketch out your idea of a website, or just quickly whip up a small site for testing purposes. Also, neither should take a lot of time to build nor should they need a full-stack toolkit. So, where and how do you start? Have you tried creating a website with…
Denys Prykhodov / Shutterstock.com Google introduced a new format for YouTube TrueView video ads on Wednesday called TrueView for action. With TrueView for action, advertisers can display a call-to-action banner at the base of the video during and at the end of the video. The branded banner can be tailored to a specific action goal…
Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google ecosystem on search, Play store, Gmail, YouTube, and apps in the Display Network — was announced Wednesday at the DMEXCO conference in Germany on Wednesday. The update involves the way ads are targeted…
The internet is a beautiful beast that has brought about connectivity, information and far too much to list in a single post. But for all the good it’s done, it has also spawned anonymous commenting, an opportunity that many times can cultivate inappropriate commentary, abuse and negativity. Today, Instagram has released a new filter that…
Facebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell products through their Messenger bots by adding a buy button, the ability to people to buy products from a bot without needing to leave Messenger and a way for brands to direct people from their…
Last month, Nike’s Olympics-themed ad, “Unlimited You,” made it to the top of YouTube’s ad leaderboard for August with 36.2 million views. But video game developer Supercell was the real winner, owning five of the top 10 most watched ads. Dominating half the list, YouTube says Clash Royale set a new record for the most…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Top 10 YouTube ads in August: Clash Royale breaks record with 5 ads in top 10Sep 12, 2016 by Amy Gesenhues Nike’s Olympic-themed “Unlimited You” wins No. 1 spot, but Clash…
It is often easy to overlook the underlying principles that compel people to take action. Instead, we tend to obsess over minute details — things like button color, pricing and headlines. While these things can compel users to take action, it is worth considering the psychological principles that influence users’ behavior. Unfortunately, few organizations try…
A long time ago, my personal website was attacked. I do not know how it happened, but it happened. Fortunately, the damage from the attack was quite minor: A piece of JavaScript was inserted at the bottom of some pages. I updated the FTP and other credentials, cleaned up some files, and that was that….
