Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among mid-sized publishers of sites and apps. This all-in-one stack contains features that the firm has been offering to its upper-tier clients, CMO Dvir Doron told me. But the new version is simplified…
LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video adsJul 17, 2017 by Tim Peterson Snap Publisher enables brands to edit a horizontal video into…
As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get as a single company unit. They’ve worked with clients operating in almost every marketing automation platform. Over time, they have gathered the knowledge of which platforms give them the most headaches and…
Creating large, harmonious and uniform color palettes can be a challenge. Good intentions and confident plans can be abandoned when things get a little unwieldy. But you can equip yourself with some tools to manage the complexity. With the right techniques, large color palettes can be created, refined and refactored at will. Large color palettes…
I thought with the introduction and adoption of responsive design, we wouldn’t be doing any more custom formats for mobile pages — but I guess I was wrong. The web is complicated enough, and we don’t need another code base to maintain, causing more problems for more websites. AMP is fairly lean right now, but…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is a lieJul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed…
Web developers spend their days writing hypertext, but, byte for byte, most of the web is composed of images. It is hard to overstate the effect that images have on the average web page’s performance; faster websites have broader reach and a higher impact. The first and most important thing you can do to improve…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Consumers over bots: Why site crawlers don’t hold all the answersJul 13, 2017 by David Freeman Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that…
For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics. Inside this report from ON24 you will…
