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Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success, as well as essential for compliance with new consumer privacy laws such as the California Consumer Privacy Act (CCPA) and the European Union’s…
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Smashing Podcast Episode 16 With Ben Frain: How Can I Optimize My Home Workspace? Smashing Podcast Episode 16 With Ben Frain: How Can I Optimize My Home Workspace? Drew McLellan 2020-05-19T05:00:00+00:00 2020-05-19T12:09:18+00:00 In this episode of the Smashing Podcast, we’re talking about shaping our physical spaces when working from home. What can you do to…
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The post ML 20200519 appeared first on Marketing Land. From our sponsors: ML 20200519
Can Data Visualization Improve The Mobile Web Experience? Can Data Visualization Improve The Mobile Web Experience? Suzanne Scacca 2020-05-19T11:30:00+00:00 2020-05-19T12:09:18+00:00 It can be tough to prioritize the mobile experience when it often feels like a compromise. Don’t include as much text. Remove some of your images. Stay away from features that get in the mobile…
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The post ML 20200518 appeared first on Marketing Land. From our sponsors: ML 20200518
Learning Resources In Challenging Times: Online Workshops, Meetups And Events Learning Resources In Challenging Times: Online Workshops, Meetups And Events Iris Lješnjanin 2020-05-15T14:30:00+00:00 2020-05-16T12:36:56+00:00 In these current strange times of isolation and social distancing (with almost all events and conferences being cancelled), it can be quite difficult to feel connected to family, friends and colleagues….
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Smashing Meets! Free Online Meetups On May 18th And 19th 2020 Smashing Meets! Free Online Meetups On May 18th And 19th 2020 Rachel Andrew 2020-05-14T13:00:00+00:00 2020-05-15T12:26:58+00:00 We’re having a meetup! Join us for Smashing Meets — two free online meetups with speakers, activities, and plenty of chances to make new friends. Just like a real…
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As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In a time of difficulty, you can leverage these four psychological drivers to help your business gain traction: Anchoring Effect Goal Gradient Social Proof…
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Accessible Images For When They Matter Most Accessible Images For When They Matter Most Carie Fisher 2020-05-15T09:30:00+00:00 2020-05-15T12:26:58+00:00 When it comes to informing the public about critical health issues, timing is everything. The information you consume today could save your life tomorrow. And with more than 65% of the population being visual learners — meaning…
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The post ML 20200515 appeared first on Marketing Land. From our sponsors: ML 20200515