Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success, as well as essential for compliance with new consumer privacy laws such as the California Consumer Privacy Act (CCPA) and the European Union’s…
Smashing Podcast Episode 16 With Ben Frain: How Can I Optimize My Home Workspace? Smashing Podcast Episode 16 With Ben Frain: How Can I Optimize My Home Workspace? Drew McLellan 2020-05-19T05:00:00+00:00 2020-05-19T12:09:18+00:00 In this episode of the Smashing Podcast, we’re talking about shaping our physical spaces when working from home. What can you do to…
The post ML 20200519 appeared first on Marketing Land. From our sponsors: ML 20200519
Can Data Visualization Improve The Mobile Web Experience? Can Data Visualization Improve The Mobile Web Experience? Suzanne Scacca 2020-05-19T11:30:00+00:00 2020-05-19T12:09:18+00:00 It can be tough to prioritize the mobile experience when it often feels like a compromise. Don’t include as much text. Remove some of your images. Stay away from features that get in the mobile…
The post ML 20200518 appeared first on Marketing Land. From our sponsors: ML 20200518
Learning Resources In Challenging Times: Online Workshops, Meetups And Events Learning Resources In Challenging Times: Online Workshops, Meetups And Events Iris Lješnjanin 2020-05-15T14:30:00+00:00 2020-05-16T12:36:56+00:00 In these current strange times of isolation and social distancing (with almost all events and conferences being cancelled), it can be quite difficult to feel connected to family, friends and colleagues….
Smashing Meets! Free Online Meetups On May 18th And 19th 2020 Smashing Meets! Free Online Meetups On May 18th And 19th 2020 Rachel Andrew 2020-05-14T13:00:00+00:00 2020-05-15T12:26:58+00:00 We’re having a meetup! Join us for Smashing Meets — two free online meetups with speakers, activities, and plenty of chances to make new friends. Just like a real…
As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In a time of difficulty, you can leverage these four psychological drivers to help your business gain traction: Anchoring Effect Goal Gradient Social Proof…
Accessible Images For When They Matter Most Accessible Images For When They Matter Most Carie Fisher 2020-05-15T09:30:00+00:00 2020-05-15T12:26:58+00:00 When it comes to informing the public about critical health issues, timing is everything. The information you consume today could save your life tomorrow. And with more than 65% of the population being visual learners — meaning…
The post ML 20200515 appeared first on Marketing Land. From our sponsors: ML 20200515
