Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Two weeks until SMX Advanced. Lock in your ticket now! May 29, 2018 by Marketing Land Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend…
As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US…
Building A Central Logging Service In-House Building A Central Logging Service In-House Akhil Labudubariki 2018-05-30T13:30:22+02:00 2018-05-30T12:20:54+00:00 We all know how important debugging is for improving application performance and features. BrowserStack runs one million sessions a day on a highly distributed application stack! Each involves several moving parts, as a client’s single session can span multiple…
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions….
How To Deliver A Successful UX Project In The Healthcare Sector How To Deliver A Successful UX Project In The Healthcare Sector Sven Jungmann & Karolin Neubauer 2018-05-28T13:50:32+02:00 2018-05-28T11:55:51+00:00 A mid-career UX researcher was hired to understand the everyday needs, perceptions, and concerns of patients in a hospital in Berlin, Germany. She used rigorous observation…
Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google Now, the Google Feed displays personalized content feed on the home tab in the Google…
Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in their lives. That’s according to a recent Pew Research Center survey conducted in January. The survey found that 88 percent of US adults believe the internet has been mostly positive for…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s latest on fake news, misinformation campaigns & user privacy May 24, 2018 by Amy Gesenhues Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining…
It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave. It’s the same with Unintended Consequences. And, given its complexity and scope, it’s likely that the General Data Protection Regulation (GDPR) — whose implementation begins today — will…
According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and the UK. According to the report, Google Home grew 483 percent (from a much…
