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    Nearly 85 percent of smartphone app time concentrated in top five apps — [report]

    Posted on 18th September 2016Digital Marketing
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    Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular. The world of apps, however, is much smaller and more concentrated than the PC internet. Just under 60 percent of total digital media time is now spent in apps (58 percent)….

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    Can the app-retention crisis be addressed with personalized notifications?

    Posted on 18th September 2016Digital Marketing
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    A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost app retention. However, comScore data show that consumers often decline notifications. Just under 40 percent…

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    Learn programmatic advertising from Oracle

    Posted on 17th September 2016Digital Marketing
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    Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience; prove…

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    Bidding on the competition: Is it really worth it?

    Posted on 17th September 2016Digital Marketing
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    These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in…

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    Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

    Posted on 17th September 2016Digital Marketing
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    Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). It’s about the top 15 developing…

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    Marketing Day: Google’s biggest ad updates, Twitter’s NFL live stream & SAP’s CMO

    Posted on 17th September 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customersSep 16, 2016 by Barry Levine New report on emerging tech in next five years also points to…

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    2.3 million people tuned into Twitter’s NFL livestream, less than watched Yahoo’s

    Posted on 17th September 2016Digital Marketing
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    Twitter scored 2.3 million total viewers for its first-ever livestream of an NFL game on Thursday night, according to figures provided by the NFL on Friday that counted a view once the broadcast had played 100% in-view for at least three seconds. Like the livestream’s viewing experience, the viewership figure is fine but not outstanding….

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    Congress on the cusp of national review protection law

    Posted on 16th September 2016Digital Marketing
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    Two years ago, California signed into law what was popularly called the “Yelp bill.” It prohibited use of “non-disparagement” clauses in consumer contracts. Now, Congress appears on the cusp doing something similar. Earlier this week, the US House of Representatives passed the Consumer Review Fairness Act (HR 5111). Like the California law, it prevents businesses…

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    Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’

    Posted on 16th September 2016Digital Marketing
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    You may know Optimizely as the A/B testing company for Web and mobile. But today, the San Francisco-based firm is unveiling a new version of its product line that signals its full emergence as “an experimentation platform” for any connected device, in any channel. The new product line is called Optimizely X. It includes enhancements…

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    Marketing Day: Twitter’s new customer service tools, Facebook attribution & more

    Posted on 16th September 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’Sep 15, 2016 by Barry Levine The company, known for its A/B testing, now adds server-side access, OTT devices, and even…

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