TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. Unique to the platform, hashtag challenges are branded viral challenges supported by influencers, music and paid ads. Never before have brands been able to…
How To Convince Others Not To Use Dark Patterns How To Convince Others Not To Use Dark Patterns Paul Boag 2020-05-13T12:00:00+00:00 2020-05-13T12:36:22+00:00 You are a smart, well-informed person. After all, you are reading Smashing Magazine so you must be. That means you are probably already convinced that you should avoid dark patterns. Maybe you have…
The majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. In fact, more than 66% of those surveyed said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place. More…
The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.” For marketers and agencies, a project might be a particular campaign or initiative,…
Meet “Click!”: Encourage Clicks Without Shady Tricks Meet “Click!”: Encourage Clicks Without Shady Tricks Vitaly Friedman 2020-05-12T11:00:00+00:00 2020-05-12T12:12:13+00:00 The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion…
Micro-Typography: How To Space And Kern Punctuation Marks And Other Symbols Micro-Typography: How To Space And Kern Punctuation Marks And Other Symbols Thomas Bohm 2020-05-12T11:30:00+00:00 2020-05-12T12:12:13+00:00 This article is for anyone who works with typography, in any medium, and it is especially for those designers who are keen to give users the best reading experience…
Setting TypeScript For Modern React Projects Using Webpack And Babel Setting TypeScript For Modern React Projects Using Webpack And Babel Blessing Krofegha 2020-05-11T10:30:00+00:00 2020-05-11T12:37:27+00:00 In this era of software development, JavaScript can be used to develop almost any type of app. However, the fact that JavaScript is dynamically typed could be a concern for most…
For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands…
During the COVID-19 lockdowns consumer behavior has changed dramatically. Needs-driven spending has largely replaced discretionary spending; online shopping — sometimes with curbside pickup — has supplanted in-store buying. And all this may soon change again, as local economies and retailers “open up.” Offering insight into consumer demand. In the current crisis, product search is an…
Lead scoring provides data-driven guidance to help sales teams prioritize their resources and maximize conversion. It can be quite a complex subject when you drill down into the nuances of the scoring model, the data requirements, the technology options, and implementation obstacles. This guide from Openprise will take you through a comprehensive deep dive into:…
