What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling the web is costly: Google uses as much energy per year as the entire city of San Francisco, just to crawl websites. In…
UX And HTML5: Let’s Help Users Fill In Your Mobile Form (Part 2) UX And HTML5: Let’s Help Users Fill In Your Mobile Form (Part 2) Stéphanie Walter 2018-08-27T14:00:31+02:00 2018-08-27T12:17:00+00:00 In this second part, I want to focus more on mobile-specific capabilities. HTML5, for instance, has brought us a lot of really cool features to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The ultimate guide to using Bing Webmaster Tools – Part 4 Aug 24, 2018 by Christi Olson In Part 4 of this special series, Contributor and Bing Chief Evangelist Christi Olson…
A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles make me cringe a little. A lot of the advice being shared gives people false hope that if they conduct CRO correctly, they’ll see the millions roll in. It’s not that easy. The process…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The worlds of brand and trade marketing need to unite Aug 23, 2018 by Andrew Waber Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew…
Facebook, Twitter, and Google’s security teams are staying busy. All three companies reported this week that they had removed malicious items from their platforms that had originated in Iran — Facebook took down 652 Pages, groups and accounts, Twitter removed 284 accounts and Google disabled a total 42 YouTube channels, 16 Google+ accounts, six Blogger…
Facebook has rolled out a set of tools to help advertisers create video ads that are optimized for mobile environments. Marketers can use the tools to add motion to existing images and videos or create video ads from assets such as logos or photographs, the company announced in a blog post on Wednesday. Facebook first…
Alexey Boldin / Shutterstock.com Since releasing new rules around Custom Audiences in June, Facebook is clarifying terms around a specific update to its Custom Audience list management policies. Previously, Facebook stated advertisers may not sell or transfer their Custom Audiences or authorize any third party to sell or transfer custom audiences. The company is now…
Making Distributed Product Teams Work More Efficiently With monday.com Making Distributed Product Teams Work More Efficiently With monday.com Nick Babich 2018-08-23T14:00:26+02:00 2018-08-23T12:23:54+00:00 (This is a sponsored article.) The way that product teams work is changing: The software industry is quickly moving to remote work. In the US alone, 43% of employed Americans have spent at…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming Aug 21, 2018 by Amy Gesenhues Facebook’s ad spend is at a standstill, but Instagram’s is on the…
