Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and deliver on these shifting expectations. Just because marketers know where their audience has been online, doesn’t mean they understand what consumers…
AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the perfect music to put me in a writing…
Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers measure and reports on performance fake. The anger is real. Zucker-Scharff’s comments touched a nerve in the adtech community, with his initial tweet racking up more than 6,000…
Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. But just as marketers can craft messaging for one-to-one communications, publishers can customize their content to win over new readers and keep…
Will PWAs Replace Native Mobile Apps? Will PWAs Replace Native Mobile Apps? Suzanne Scacca 2018-12-28T12:30:52+01:00 2018-12-28T11:38:39+00:00 A developer friend of mine has decided to build a progressive web app for his new company. When I asked why he opted for a PWA instead of a native app, he said: “Because the PWA is the future…
To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its mishandling of user data and unsecured platforms. This month, the New York Times reported it gave Apple, Microsoft, Amazon and other companies “far greater” access to user data than what…
Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent quarter-over-quarter and CPMs down 19 percent, according to AdStage’s Paid Media Benchmark report for the third quarter of 2018. While CPCs and CPMs dropped, Instagram’s click-through rate (CTR)…
Common CSS Issues For Front-End Projects Common CSS Issues For Front-End Projects Ahmad Shadeed 2018-12-27T13:30:11+01:00 2018-12-27T12:44:54+00:00 When implementing a user interface in a browser, it’s good to minimize those differences and issues wherever you can, so that the UI is predictable. Keeping track of all of those differences is hard, so I’ve put together a…
What We Wished For What We Wished For Mat Marquis 2018-12-24T14:30:46+01:00 2018-12-25T06:51:38+00:00 I think we’re headed for trouble, though I can’t say for sure. Trouble — trouble I know. The on-ramp to it, though; I’ve only heard about that. I’ve only been doing this for ten years. I missed all the lead-up the last time…
Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out unreliable, inaccurate or fraudulent location data from the bidstream. Location data often unreliable. Mobile ad exchange bid requests including location are often significantly more valuable than those without. That results in a lot of questionable location…
