A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Kargo’s study distinguished the correlation between viewability of an ad unit and its memorability (ad effectiveness), examining the following formats: Instagram…
Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds. SessionM is behind loyalty programs for a wide range of companies including Coke, L’Oreal and Chipotle. It uses customer data and numerous behavioral and intent signals to deliver personalized (primarily) mobile offers. Loyalty…
Writing A Multiplayer Text Adventure Engine In Node.js: Game Engine Server Design (Part 2) Writing A Multiplayer Text Adventure Engine In Node.js: Game Engine Server Design (Part 2) Fernando Doglio 2019-10-23T14:00:59+02:00 2019-10-23T12:36:40+00:00 After some careful consideration and actual implementation of the module, some of the definitions I made during the design phase had to be…
U.S. online ad spending reached $57.9 billion, representing growth of 16.9% year-over-year, in the first half of 2019, the IAB reported Monday. However, that was lower than the 23.1% growth reported a year ago. The IAB also pointed out that for the first time “first half revenues were less than previous second half revenues.” Full…
Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as their B2C counterparts, according to a Dun…
A Guide To Optimizing Images For Mobile A Guide To Optimizing Images For Mobile Suzanne Scacca 2019-10-22T12:30:59+02:00 2019-10-22T12:36:15+00:00 (This is a sponsored article.) You know how critical it is to build websites that load quickly. All it takes is for a page to load one second too long for it to start losing visitors and…
Great Expectations: Using Story Principles To Anticipate What Your User Expects Great Expectations: Using Story Principles To Anticipate What Your User Expects John Rhea 2019-10-21T13:30:59+02:00 2019-10-21T12:35:18+00:00 Whether it’s in a novel, the latest box office smash, or when Uncle Elmer mistook a potted cactus for a stress ball, we all love stories. There are stories…
Smashing Monthly Roundup: Community Resources And Favorite Posts Smashing Monthly Roundup: Community Resources And Favorite Posts The Smashing Editorial 2019-10-18T15:00:59+02:00 2019-10-19T12:37:12+00:00 This is the first monthly update that the Smashing team will be publishing, to highlight some of the things we have enjoyed reading over the past month. Many of the included posts are sourced…
The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and social channels without ever speaking to…
After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail or auto vertical. Currently, search…
