In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a defensive approach, in which you focus on displacing negative content through optimizing positive content. An unspoken secret of the industry is the use of a counterattack campaign to attempt to pressure the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Going on the offensive: The use of attack sites in reputation management Jul 19, 2018 by Chris Silver Smith Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and…
Mark Van Scyoc / Shutterstock.com Following today’s record antitrust fine imposed on Google parent Alphabet in Europe, US Federal Trade Commission (FTC) Chairman Joseph Simons said he will “take a close look” at the European Commission (EC) decision. Simons also told Reuters he had spoken to EU Competition Commissioner Margrethe Vestager about the penalty. While…
rvlsoft / Shutterstock.com In March, Twitter CEO Jack Dorsey said Twitter intends to open verification to everyone as it works to improve the health of the platform. But, according to a recent update from Twitter’s new head of products, Kayvon Beykpour, the company is pausing its work on the verification process to give its full…
Animating SVG Files With SVGator Animating SVG Files With SVGator The Smashing Editorial 2018-07-19T14:00:00+02:00 2018-07-19T12:32:23+00:00 (This article is kindly sponsored by SVGator.) Animated SVG files have become very popular. They are entirely scalable (because they are vectors), small and 100% code-based, which allows for so many transformations and tweaks. This, however, comes at a price:…
So You Want to Persuade Users? Make Things Simple! So You Want to Persuade Users? Make Things Simple! Lyndon Cerejo 2018-07-17T16:15:38+02:00 2018-07-18T12:26:39+00:00 (This article is kindly sponsored by Adobe.) The persuasive design toolbox is filled with powerful tools based on psychology. These tools range from Cialdini’s set of six principles of persuasion to ten times…
Last week, Twitter made a grand gesture to show its commitment to improving the health of its platform by removing locked accounts from follower lists. The purge began toward the end of last week, resulting in many Twitter users with significant follower numbers losing, on average, 2 to 3 percent of their followers. Socialbakers tracked…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: After purging locked accounts from follower lists, Twitter’s own account takes the biggest hit Jul 17, 2018 by Amy Gesenhues Most accounts with significant follower numbers lost less than 3%…
Linkbuilding: The Citizen’s Field Guide Linkbuilding: The Citizen’s Field Guide Myriam Jessier & Stéphanie Walter 2018-07-18T13:35:07+02:00 2018-07-18T12:26:39+00:00 Before buying followers on Instagram was a common practice, before Russian trolls made fake news an Olympic sport, we had linkbuilding. Today, we still have linkbuilding, its just that you haven’t noticed it — or have you? Welcome,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Activating B2B influencers across earned, owned, shared & paid media Jul 16, 2018 by Michael Brito There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito…
