Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from vendors’ partners. But few publishers have a good understanding of the many ways visitors are tracked or how page loading times are impacted by these services. To help get a handle on this…
Improve Animated GIF Performance With HTML5 video Improve Animated GIF Performance With HTML5 video Ayo Isaiah 2018-11-05T14:30:14+01:00 2018-11-06T12:34:07+00:00 Animated GIFs have a lot going for them; they’re easy to make and work well enough in literally all browsers. But the GIF format was not originally intended for animation. The original design of the GIF format…
It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study that seeks to quantify the monetary impact of a decline in trust — and it’s in the billions. Loss of trust = loss of revenue. The company…
Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experiences with the new interface. Here are some initial comments…
Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented reality (AR) game for moviegoers, part of a series of theater-based AR experiences it began about six months ago. On Friday, the company is releasing what it says is the first movie theater AR game…
Heading into the holiday shopping season, Jet.com has launched dedicated brand “stores” for Nike and Bonobos on its site. Why you should care This fall, Walmart-owned Jet.com launched a website update aimed at catering to the urban shoppers it says make up the bulk of its customer base. As part of this effort, the company…
The 101 Course on Crafting 404 Pages The 101 Course on Crafting 404 Pages Shelby Rogers 2018-11-01T09:48:57+00:00 2018-11-02T11:37:08+00:00 Why Your 404 Pages Might Be The Unexpected Hero Of Your Content Marketing Strategy A lot of people toss around the phrase, “It’s not about the destination. It’s about the journey.” And those people are telling the…
How do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard launch date? That, essentially, is the marketing challenge faced by Vote.org, a non-profit and non-partisan organization. It is trying to reach young voters, such as students, people of…
The holiday preparation is starting earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year. The season represents a revenue goal line—make it or break it—for some businesses. That’s due to the recent, quiet rise of…
SmashingConf New York 2018: That’s What It Was Like SmashingConf New York 2018: That’s What It Was Like Bruce Lawson 2018-11-02T14:00:00+02:00 2018-11-02T11:37:08+00:00 As you may know, Smashing Magazine runs a conference — four a year, in fact. Last week saw me, Vitaly, Amanda and Mariona from the Smashing Team in New York, joined by our…
