Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Using Google to drive offline salesOct 11, 2016 by Digital Marketing Depot Google shows special results for an open-ended search for goods or services when it knows your location. Or when…
Screens from Urban Airship/Politico Europe’s Brexit updates wallet card. “Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards. But that’s only because its name is borrowed from the wallet’s heyday, when all “stores” were tangible. The future of the humble mobile wallet may…
Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage…
Web and mobile apps are moving away from pages towards completely personalized experiences. These new experiences are built on an aggregation of many individual pieces of content. The way this content is now being presented is in the form of cards. The card-based interaction model is spreading pretty widely, and you can see digital cards…
According to browser statistics, Chrome for Android is currently the largest mobile browser, or is about to become so. Still, too few web developers realize that these Chrome for Android numbers in fact contain several browsers, not just Google Chrome. After discussing the general state of affairs in this article, we’ll focus on the Chromium-based…
In what appears to be an unprecedented move in the industry, Samsung has halted production of its troubled Galaxy Note 7. The device was previously recalled while the South Korean manufacturer sought to remedy problems with its lithium-ion batteries that were causing fires. The fix didn’t work and phones with new batteries continued to catch…
No thorough conversation about the front end today can end without mention of pattern libraries. Sometimes a pattern library appears in the form of a living style guide, or as a design system, or as the outcome of an atomic design process, or as an all-knowing user interface framework. In all of these cases, designers…
Facebook has become a popular place for people to pencil in their plans. Every day more than 100 million people — about 9% of Facebook’s daily audience — use the social network’s events feature, per Facebook. So now Facebook is spinning off events into own mobile app — which may become more than an event-specific…
Marketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant. The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the marketing industry’s first CRM [customer relationship management] optimization bot.” More specifically, it…
How can adopting ABM positively impact your marketing performance? Download the “BrightFunnel ABM Benchmark Insights – Q3 2016” for findings, analysis, and 5 key recommendations to help guide your organization’s ABM strategy. Visit Digital Marketing Depot to download the study and learn more. From our sponsors: New benchmark data on the state of Account-Based Marketing…
