Photoshop Workflows And Shortcuts For Digital Artists Photoshop Workflows And Shortcuts For Digital Artists Yoanna Victorova 2018-10-16T15:30:51+02:00 2018-10-17T12:19:27+00:00 Adobe Photoshop plays a role in almost every digital creator’s life. Photoshop is what many digital artists, photographers, graphic designers, and even some web developers have in common. The tool is so flexible that often you can…
A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives, responses and followup pitches. To…
Live Accessibility And Performance Audits At SmashingConf Toronto Live Accessibility And Performance Audits At SmashingConf Toronto Markus Seyfferth 2018-10-17T13:20:35+02:00 2018-10-17T12:19:27+00:00 Earlier this year, many of your favorite speakers were featured at SmashingConf Toronto, however, things were quite different this time. The speakers had been asked to present without slides. It was interesting to see the…
On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play access for smartphone makers from the pre-installation of Google apps such as Chrome and search. Google is appealing the EC’s roughly $5 billion Android antitrust fine, imposed in July. Despite the appeal, Google was compelled…
Smart Bundling: How To Serve Legacy Code Only To Legacy Browsers Smart Bundling: How To Serve Legacy Code Only To Legacy Browsers Shubham Kanodia 2018-10-15T14:30:13+02:00 2018-10-16T10:09:16+00:00 A website today receives a large chunk of its traffic from evergreen browsers — most of which have good support for ES6+, new JavaScript standards, new web platform APIs…
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the…
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads. What’s changing? There are two key attribution points that are changing: YouTube will now count an ‘Engagement’ whenever a user clicks…
Facebook provided an update on the investigation into the massive data exploit it reported to users on September 28. While the overall number of people affected is lower than previously thought (30 million rather than 50 million), that’s about the only good news. How it happened. The attackers were able to take advantage of a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data Oct 12, 2018 by Ginny Marvin 14 million users had names, contact details, bio information, location…
It’s time for advertisers to emphasize positive emotions. That’s the battle cry issued Wednesday — on World Mental Health Day — by London-based Phrasee. Founded in 2015 and based in London, the company uses AI to automatically craft and optimize email subject lines and other marketing text. “At the heart of the [Emotions Matter] initiative,”…
