Creating good user experiences for apps inside messaging platforms poses a relatively new design challenge. When moving from desktop web to mobile interfaces, developers have had to rethink interaction design to work around a constrained screen size, a new set of input gestures and unreliable network connections. Like our tiny touchscreens, messaging platforms also shake…
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Technology (Marketing + Operations) = Time to reorganize the marketing department?Aug 7, 2017 by Scott Brinker If you’ve worked in marketing for longer than six months, chances are you’ve seen how…
Have you ever read a post that has left you feeling wholly inadequate because you know you can’t live up to the high standards they layout? Well, that is how I feel when I read posts about how much to charge my clients. When Smashing Magazine asked me to write an article sharing my thoughts…
Using voice commands has become pretty ubiquitous nowadays, as more mobile phone users use voice assistants such as Siri and Cortana, and as devices such as Amazon Echo and Google Home have been invading our living rooms. These systems are built with speech recognition software that allows their users to issue voice commands. Now, our…
Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Designing content for the mobile-first indexAug 4, 2017 by Patrick Stox Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they…
If you’re like me, then being persuaded requires a scientific approach and concrete examples. And that’s exactly what this article does. It explains how gamification can work by showing the relationship between gamification, UX design and BJ Fogg’s modern persuasion phenomenon, “mass interpersonal persuasion.” And it has a lot of practical gamification examples that you…
According to a recent survey conducted by NetElixir, a majority of SMBs are seeing strong returns on Amazon, Jet and eBay. Surveying 500 small to mid-sized US retailers that sell online, 60.2 percent attributed at least half of their online sales to the three online marketplaces. Of that 60.2 percent, 26.6 percent said there was…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey]Aug 3, 2017 by Amy Gesenhues NetElixir surveyed 500 SMBs that sell products via online…
