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    Marketing Automation Matrix: A visual buyer’s guide

    Posted on 27th October 2016Digital Marketing
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    At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation…

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    Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase

    Posted on 27th October 2016Digital Marketing
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    After last year’s record-breaking holiday shopping season, Adobe is forecasting $91.6 billion in online holiday sales – up eleven percent over 2015. While online holiday sales are expected to increase, Adobe says the overall growth rate for 2016 will be slower than last year. According to Adobe’s 2016 Digital Insights Shopping Predictions, Cyber Monday is…

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    Twitter’s Q3 2016 Earnings Report in 5 Charts

    Posted on 27th October 2016Digital Marketing
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    Twitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. Despite total revenue growing by 8% year-over-year to $615.9 million and…

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    These chatbots can help you stay on top of ad campaigns in Slack, Facebook Messenger & more

    Posted on 27th October 2016Digital Marketing
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    Yes, a lot has been written about the rise of chatbots, the digital assistants that can live in places where we spend time like Slack and Facebook Messenger. Brands jumped in early — order flowers in Facebook Messenger or tacos in Slack — and there are chatbots for customer service, health advice, personal shopping assistance,…

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    Twitter to cut workforce by 350 employees to refocus efforts

    Posted on 27th October 2016Digital Marketing
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    What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or 9% of the workforce. The cuts were announced alongside the company’s Q3 earnings which exceeded Wall Street expectations. The employees were just notified prior to the Q3 announcements, but the team will be addressed as a whole by…

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    11 marketing technologies & resources you probably haven’t heard of yet

    Posted on 26th October 2016Digital Marketing
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    Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so that it resonates with your audience can be difficult, if not impossible. To help you optimize your martech strategies, I’ve compiled a list of 11 of the hottest technologies that might not…

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    Conductor adds Insight Stream to its Searchlight platform

    Posted on 26th October 2016Digital Marketing
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    These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their head above water, content intelligence platform Conductor is today joining the parade of companies that have begun to offer intelligent assistants. The New York City-based firm is launching Insight Stream, a kind of business intelligence assistant…

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    Marketing Day: Mobile shopping, contextual campaigns & new Amazon Dash buttons

    Posted on 26th October 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Conductor adds Insight Stream to its Searchlight platformOct 25, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool…

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    What is deferred deep linking and how will it change mobile marketing?

    Posted on 26th October 2016Digital Marketing
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    Within the next year, mobile is expected to claim more than half of the digital ad market. Marketers who want to stay on top need to be knowledgeable, have a reliable tracking solution, and be flexible. But trying to keep up with the latest trends can interfere with seeing the big picture. You can miss…

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    Apple revenues of $47B in-line but down, iPhone sales down year-over-year

    Posted on 26th October 2016Digital Marketing
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    Apple’s fiscal fourth quarter earnings are out. Revenues of $46.9 billion were in line with analysts’ modest expectations; earnings per share of $1.67 beat expectations. However, the company reported its first year-over-year revenue decline since the introduction of the iPhone. Revenues were off nearly $9 billion vs. last year. The stock is down in after-hours…

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