Bloomicon / Shutterstock.com Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. Google user account data now used for YouTube targeting…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube gains access to Google account data for ad targeting, teases new measurement solutionJan 20, 2017 by Ginny Marvin YouTube also says it is working on new measurement solution to improve…
Today, the United States gained a new President, First Lady and Vice President. Those people inherited the official Twitter accounts of their predecessors. In turn, some of those not supportive of the new administration unfollowed those accounts. Or thought they did. As it turns out, Twitter has caused many people to follow these accounts again,…
Evan Lorne / Shutterstock.com LinkedIn is about to look different. Starting today, LinkedIn’s interface on desktop browsers will sport a brand-new user interface overhaul. The company acknowledged in a blog post that it is the “the largest desktop redesign since LinkedIn’s inception”– and about time. It’s been long enough. Rebuilt from the ground up, the…
2017 Niro – Blue Kia has officially launched its Super Bowl LI campaign, releasing two teaser ads with actress Melissa McCarthy as the narrator. The carmaker is using its Super Bowl appearance this year to introduce the all-new Niro model, its newest crossover SUV hybrid vehicle. Kia’s teaser ads — “Many Names” and “Need/Want” —…
As consumers interact more and more across all channels, and sometimes even multiple channels at the same time, it’s more important than ever for e-commerce and retail marketers to devise a strategy for how they will create a unified message for their consumers across all channels. This white paper from Emarsys answers common omnichannel marketing…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Automate omnichannel marketing strategies to improve the customer journeyJan 19, 2017 by Digital Marketing Depot Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel…
What fuels your work? What fuels your mind? What do you do on a non-productive day or when you’re sad? Nowadays, I try to embrace these times. I try to relax and not be angry at myself for not being productive. And the fun fact about it? Well, most of the times when I could…
Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset, their skill set and their people-based marketing strategy. Everybody’s business is a little different, but here are three concepts that I believe apply across the board. [Read the full article on MarTech Today.]…
Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource for their…
