Marketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed dieting. The company launched an Alexa skill and a Google Home Action that are integrated with the wellness program’s software applications to enable customers to follow their diet plans, via their…
Exploring The Latest Web Design Trends Together With Be Theme Exploring The Latest Web Design Trends Together With Be Theme Nick Babich 2019-03-12T15:30:16+01:00 2019-03-13T12:34:53+00:00 (This is a sponsored article.) Designers have a strange relationship with trends. On the one hand, when designers follow a crowd, they might feel that they aren’t able to express enough…
Facebook to remove relevance score for ads starting April 30. Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements. Goodbye relevance score. Facebook’s relevance score offered advertisers insight into how…
How To Build An Endless Runner Game In Virtual Reality (Part 2) How To Build An Endless Runner Game In Virtual Reality (Part 2) Alvin Wan 2019-03-13T12:00:35+01:00 2019-03-13T12:34:53+00:00 In Part 1 of this series, we’ve seen how a virtual reality model with lighting and animation effects can be created. In this part, we will implement…
Facebook’s Stories Archive feature for Pages. Facebook is testing new ways for Pages to archive and share Stories. Marketing Land first became aware of the new features after social media consultant Matt Navarra Tweeted an image of them on Tuesday. “We’re always looking to bring more Stories features to Pages on Facebook, like Stories Archive…
Designing An Aspect Ratio Unit For CSS Designing An Aspect Ratio Unit For CSS Rachel Andrew 2019-03-11T15:00:41+01:00 2019-03-12T12:35:44+00:00 One of the things that come up again and again in CSS is the fact that there is no way to size things based on their aspect ratio. In particular when working with responsive designs, you often…
Creating A Spotify-Powered App Using Nuxt.js Creating A Spotify-Powered App Using Nuxt.js Cher Scarlett 2019-03-12T12:15:39+01:00 2019-03-12T12:35:44+00:00 We’ve all heard of Spotify. Launched back in 2008, the app offers millions of tracks from various legendary and upcoming artists. It allows you to create a playlist, follow other people or choose a playlist based on your mood….
When it comes to developing an Account-Based Marketing strategy, the first thing to remember is that while the “M” stands for Marketing, ABM is a business strategy. This means that the most important thing marketers can do when implementing ABM as a go-to-market strategy is to engage and coordinate with sales. It’s critical to develop…
I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in touch with people who are pushing the limits on email. We talked about what’s new and exciting, all the advanced strategies and tactics, that marketers are using successfully today, like artificial…
Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make up their target audiences, the team at highly successful newsletter brand Morning Brew think they have found a better way. Target one persona … just one. “We picked a real human being, detailed…
