This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram DMs, Pinterest beats Snapchat and TikTok looks to change its content stream Instagram tests…
A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives…
The end of the decade will be here before we know it. And despite prevalent fears about an upcoming recession (one expert says we will likely avoid in 2020), most marketers are optimistic: in fact, 61% of CMOs expect marketing budgets will increase in the coming year. If CMOs’ predictions prove true, marketers will have…
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All Things Smashing: Monthly Update All Things Smashing: Monthly Update Iris Lješnjanin 2020-01-17T11:30:00+00:00 2020-01-17T12:37:29+00:00 We can’t repeat enough how wonderful the web performance community is! There are good folks who help make the web faster, and their efforts matter indeed. With the new year sinking in and everyone’s resolutions still being put to the test,…
The Mythical Mythical Man-Month The Mythical Mythical Man-Month John Foreman 2020-01-15T13:00:00+00:00 2020-01-16T12:36:43+00:00 As a product leader at a tech company, I am a bottomless pit of need. My job as the Chief Product Officer at Mailchimp is to bring the product to market that’s going to win in a very competitive space. Mailchimp’s aspirations are…
The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some have voiced fears of being replaced by automation. Others are excited by the potential time and cost savings. But with all the hype around new technology, we may have overlooked the most exciting part of the…
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Third-party cookies have been living on borrowed time, given their increasing rejection by the major browsers. And today Google announced support for third-party cookies in its Chrome browser would be phased out “within two years.” The company seeks to replace them with a browser-based mechanism as part of its “Privacy Sandbox” initiative. The Privacy Sandbox…
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