Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace? Are you so focused on getting that initial click that you…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: You Got The Click! Now What? Aug 20, 2018 by Digital Marketing Depot Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year,…
Onboarding Users Of Your Product: From Trial To Payment Onboarding Users Of Your Product: From Trial To Payment Joe Leech 2018-08-21T14:20:21+02:00 2018-08-21T12:31:57+00:00 (This is a sponsored article.) In part one of this series, we looked at the Attraction phase of the customer lifecycle. This three-part series outlines the three phases of the product lifecycle, the…
UX And HTML5: Let’s Help Users Fill In Your Mobile Form (Part 1) UX And HTML5: Let’s Help Users Fill In Your Mobile Form (Part 1) Stéphanie Walter 2018-08-20T13:45:31+02:00 2018-08-20T12:35:21+00:00 Forms are one of the most basic primary interactions users will have with your websites (and mobile apps). They link people together and let them…
As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the world from bad PPC! That is why we…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Expanded phrase match negatives: A script for misspellings Aug 17, 2018 by Daniel Gilbert Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase…
Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others. That report said there had been just under 12 million units shipped in the quarter and that Amazon maintained a 41…
Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear and not hiding anything or misleading consumers: “[W]e continue to use location to improve the Google experience when they do things like…
Monthly Web Development Update 8/2018: The Cost Of JavaScript, Ethics In Open Source, And QUIC Monthly Web Development Update 8/2018: The Cost Of JavaScript, Ethics In Open Source, And QUIC Anselm Hannemann 2018-08-17T11:57:10+02:00 2018-08-17T12:41:01+00:00 Building technology and software has become a very responsible job. People trust the products we create, and they can have a…
Designing For Micro-Moments Designing For Micro-Moments Suzanna Scacca 2018-08-17T13:50:09+02:00 2018-08-17T12:41:01+00:00 A couple of years ago, Google announced a new mobile-first initiative it wanted web designers and marketers to pick up on. This was our introduction to micro-moments. These are not to be confused with micro-interactions, which are miniscule engagements websites have with visitors when they…
