Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right), will become Chairman. Photo provided by WPP. Advertising holding company WPP Group said Monday it would merge the venerable creative shop J. Walter Thompson with the data- and direct-marketing-oriented Wunderman to…
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of…
Monthly Web Development Update 11/2018: Just-In-Time Design And Variable Font Fallbacks Monthly Web Development Update 11/2018: Just-In-Time Design And Variable Font Fallbacks Anselm Hannemann 2018-11-23T14:00:24+01:00 2018-11-24T12:24:52+00:00 How much does design affect the perception of our products and the users who interact with them? To me, it’s getting clearer that design makes all the difference and…
Data privacy is, as it should be, high on the minds of tech companies and the public at large. Unfortunately, much of the discussion of late has centered around controversies originating with the misuse or fraudulent nature of some data sources. But we shouldn’t let this cloud our collective judgment about how data can help…
Happy First Anniversary, Smashing Members! Happy First Anniversary, Smashing Members! Bruce Lawson 2018-11-21T14:00:59+01:00 2018-11-22T10:28:56+00:00 Doesn’t time fly? And don’t ships sail? A year ago, we launched our Smashing Membership programme so that members of the Smashing readership could support us for a small amount of money (most people pay $5 or $9 a month, and…
Your consumer side may relish the post-Thanksgiving specials, but the marketer in you might be missing out. But cheer up! Here are some selected Black Friday and Cyber Monday specials that can help brighten the holiday for marketers: Adobe is offering a Black Friday 25 percent discount on monthly subscriptions for its entire collection of…
Janrain’s depiction of a client company’s calls to its cloud platform, over the OIDC (OpenID Connect 1.0) protocol. Identity management platform Janrain is out Wednesday with its new Identity Central platform, which it says is the first such end-to-end cloud-based solution. Identity Central is all-hosted. Before, CEO Jim Kaskade noted, his company offered a suite…
Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal terms were not made public. In the announcement, the two companies emphasized their complementary differences. “The combination of Blockthrough’s proven revenue recovery tools and PageFair’s powerful analytics solution creates the industry’s most comprehensive and effective adblock recovery platform,”…
Walmart is making it even easier for kids to discover the toys they want this holiday season. The retail giant has launched an interactive video Toy Lab, where children can see and, to some degree, interact with 20 selected toys that have been rated highest by kids. This is Walmart’s first interactive video effort. “Everyone…
Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year’s budget? Here’s how to check all of the objectives: Send your team to…
