The base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its Alexa intelligent voice agent into vehicles for advertising. Nope, says an Amazon VP. ‘No plans for advertising.’ At Fortune magazine’s conference last week in California on “Most Powerful Women Next Gen,”…
Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s what you need to know. Dynamic prospecting with product feeds. Google announced this feature recently, and you may be familiar with the concept if you run them on Facebook. As opposed to showing product ads…
Don’t Pay To Speak At Commercial Events Don’t Pay To Speak At Commercial Events Vitaly Friedman 2018-12-17T14:15:00+01:00 2018-12-18T10:20:11+00:00 Setting up a conference isn’t an easy undertaking. It takes time, effort, patience, and attention to all the little details that make up a truly memorable experience. It’s not something one can take lightly, and it’s often…
Time is running out to save big on SMX® West. Register for an All Access pass by Saturday for $300 off on-site rates. Miss this opportunity and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now and join us January 30-31, 2019 in San Jose! Your All…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates Dec 17, 2018 by Amy Gesenhues Winmo analyzed the career path for more…
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, something is different. You’ve been working with your sales team on a list of target accounts, and…
Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and being able to frame your pitch around those specific needs. Marketing automation can help you meet those needs. And adding marketing automation to your agency’s services can help you add…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google adds pay for conversions bidding in Display campaigns Dec 14, 2018 by Ginny Marvin Advertisers can pay for conversions rather than clicks or impressions. Do men and women value online…
How To Convert An Infographic Into A Gifographic Using Adobe Photoshop How To Convert An Infographic Into A Gifographic Using Adobe Photoshop Manish Dudharejia 2018-12-13T14:00:11+01:00 2018-12-14T11:35:15+00:00 Visuals have played a critical role in the marketing and advertising industry since their inception. For years, marketers have relied on images, videos, and infographics to better sell products…
Just a week after the momentous release of WordPress 5.0, the open-source Google-backed AMP project has launched the official version 1.0 of its plugin, which is aimed at helping users of the content management system speed up web pages on mobile devices. The plugin was originally released in October 2015. The v1.0 release has been…
