For many people, a map of a transportation network is a given, an expected part of the system, something that just is — like a fire-escape plan in a building. So, when I say that I design transportation maps, they don’t understand. What is there to design even? Well, let’s take the London underground map…
There is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than 900 followers, his tweet has garnered over 31,000 likes, nearly 16,000 retweets and more than 450 replies at the time of writing. His point that has resonated with so many…
The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Attributing affiliate value: Looking beyond consumer journey positionJul 7, 2017 by James Collins Columnist James Collins takes a look at how you can get the most out of your data to…
Whether you’re into good ol’ drawing and painting, or quick editing in Photoshop or Illustrator, one thing’s for sure: they’re all creativity’s best friends. Some draw pictures all day, while others find their inspiration in uncommon sources in order to break out of the box. Whatever it is that you decide to do, it’s good…
CSS is an amazing tool which we constantly use but we don’t seem to honor it appropriately. Whenever I see the growing browser support of the :focus-within selector, the much wanted justify-content: space-evenly for Flexbox or how great CSS Grids already work, I feel really grateful to have such awesome tools available to work with….
The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that…
As the CMO for Vintage Italia, Adam Cohen oversees marketing, strategic partnerships and events for the brand’s Pasta Chips and Pasta Bow Ties product lines. His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy Elves, a holiday-themed apparel company that is known for its ugly Christmas sweaters. “We’ve co-designed…
What could be so difficult about designing a decent date picker? Basically, we just need an input field and an icon that represents a calendar clearly enough, and once the user clicks on that icon, we pop up a little overlay with the days lined up in rows. Right? Well, not every date picker fits…
One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?” I stand behind the work I do, so I have no qualms if a client wants to use tools, or even reports, from other agencies to see how their websites stack up to the competition….
