Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Which PPC metrics matter? Lessons from half a million keywordsDec 8, 2017 by Jacob Baadsgaard Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate…
What do the makers of the most successful products in the world, whether digital or physical, have in common? I bet they put design and user experience at the center of everything they do. These companies recognize that the smallest detail can make or break a product. The best design ideas, though, are made not…
A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move. Instagram is testing a standalone app for its private messaging feature, the Facebook-owned photo-and-video platform announced on Thursday. Called Direct, the app is being tested in six non-US countries — Chile, Israel,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tabDec 7, 2017 by Tim Peterson Instagram’s Direct app will give people a dedicated space for their friends, similar…
Six months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following message was posted on the YouTube Director Help page: The YouTube Director for Business iOS app will no longer be available as of December 1, 2017. After that date, you’ll no longer be able to…
Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming year. Business Insider reported this week that the video platform will increase ad rates on reserved inventory by as much as 20 percent in 2018. That’s the premium inventory…
The world is a stressful place. That’s probably why if you search for articles about dealing with stress you’ll find lots of great advice. But the problem is that most of it is pretty generic. Eat good food. Exercise. Get plenty of sleep. Those are all good general tips — but is there anything more…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: It’s time to change your SEO reports!Dec 5, 2017 by Greg Gifford SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly…
The most watched video on YouTube this year belonged to Samsung India Services. The spot — “We’ll Take Care of You Wherever You Are” — generated 150.3 million views. YouTube has released its 2017 ad leaderboard, ranking the most watched YouTube ads round the globe, along with the top trending videos of the year. Three…
(This is a sponsored article.) As users spend 89% of their mobile time inside apps — and 56% of all traffic is now mobile — creating a mobile app has become a top priority for many businesses. Statistics show that the average American spends more than two hours a day on their mobile device. Having…
