Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and brands determine who to target across multiple outreach methods. But it’s not just a tool; marketers use automation technology to strategize and implement business decisions. When using marketing automation platforms to maximize email efforts, marketers need…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Using marketing automation to create successful email programs in 2017Jan 27, 2017 by Scott Heimes Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the…
As always, Facebook is constantly refining the user experience for the benefit of both content creators and consumers. Today, Facebook shared some information regarding changes made to the way videos are ranked in the News Feed, specifically addressing the value it gives to how much a video is watched so that users can find the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook updates News Feed algorithm to focus on video completion ratesJan 26, 2017 by Tamar Weinberg Facebook is now using an evaluative criteria known as “percent completed” to see whether to…
Google parent Alphabet Inc. announced financial results for the fourth quarter of last year. The company reported $26.06 billion in quarterly revenue, which was more than financial analysts had expected. However adjusted earnings per share of $9.36 were below expectations. Overall year-over-year revenue growth was 22 percent. Ad revenues were $22.4 billion, representing 17 percent…
So, you want to give your projects some extra love? With Valentine’s Day coming up soon, we’ve got a fresh new set that consists of a delicious selection — just like a good box of chocolates. Take a peek, and you’ll find icons especially tailored to e-commerce projects (such as shopping carts and price tags),…
When working in a team, we focus so much on the work, that we often forget that we all have something in common. Something that is so obvious that we underestimate it: we all are human beings. And well, if we want to grow as a team and get better at what we do, we…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon adds 50 brands to Dash program, making 250+ products now available via Dash ButtonsJan 25, 2017 by Amy Gesenhues In addition to new Dash brands, Amazon launched “virtual” Dash buttons…
Facebook is currently testing out a feature that appears to be a dagger into the chest of Snapchat. Reported by Business Insider, Facebook is taking the idea of Instagram Stories and bringing it to its larger and more popular social network. This limited beta opportunity is currently testing on mobile browsers in Ireland but Facebook…
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B marketer looking to adopt a…
