Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter will bring its logged-out ads to the mobile web in Q2May 4, 2016 by Tim Peterson With brands paying ‘nearly’ as much for clicks on ads shown to logged-out users…
Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to start showing ads to people who visit its mobile site without logging into a Twitter account. The social network — ahem, news company — disclosed its plan in a regulatory filing released on…
By 2019, it is predicted that content marketing will become a $300 billion industry. However, this content will have limited value unless it is actually found by the right audience, optimized to achieve maximum impact and measured in relation to business results. Ensuring your content is search-engine-friendly and optimized across the buyer’s journey is critical…
SEO outsourcing is a common practice in digital marketing, as it enables us to accomplish cumbersome or repetitive tasks that we might not otherwise have time for. It also gives access to expertise that a company may not have in-house, which is great for tackling complicated, specialist or technical tasks. At BrightLocal, we wanted to…
“Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer. With a person, you can respond by asking what part they didn’t catch, and they should be able to tell you. With a bot, not so much. I ran into that problem…
A visualization in EverString of a lookalike predictive segment. EverString is becoming more self-service. The San Mateo, California-based predictive marketing provider has announced the next generation of its Decision Platform, now called the Audience Platform. Its main new feature: the ability for users to upload, say, a list of 20 company accounts that have been…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adobe buys audience engagement platform LivefyreMay 3, 2016 by Barry Levine The move gives Adobe’s Marketing Cloud a bigger capability for user-generated content, and follows its integration with — and investment…
As long as there have been audiences, there have been media companies. Audience attention may shift around, from print media, such as newspapers, to TV to digital content and then back again, but the one constant is that there is a sacred relationship between audiences and the content they consume. Thinking back to old-school newspaper…
For those who thought privacy might recede as an issue with the new pact hammered out between the US and the EU, recent news from Europe signaled something of a setback. Privacy regulators among EU member states say they want stricter rules than those contained in the EU–US Privacy Shield, the agreement intended to allow…
With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces…
