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    Brands’ Snapchat viewerships have increased despite Instagram’s rise, per Snaplytics

    Posted on 14th February 2017Digital Marketing
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    Instagram’s Stories may be stealing attention away from Snapchat’s original version for some users, but not for brands. At the same time as influencers’ Snapchat Story viewerships have reportedly declined, brands’ viewerships have increased, according to Snapchat-centric analytics firm Snaplytics. “The number of views and the number of follows for the brands we’ve been looking…

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    Report: more than 13 million proximity sensors now deployed globally

    Posted on 13th February 2017Digital Marketing
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    Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons in airports. Demographic predictions argue…

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    To Use Or Not To Use: Touch Gesture Controls For Mobile Interfaces

    Posted on 13th February 2017Web Design
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    Many criticize gestural controls as being unintuitive and unnecessary. Despite this, widespread adoption is underway already, and the UI design world is burning the candle at both ends to develop solutions that are instinctively tactile. The challenges here are those of novelty. Even though gestural controls have been around since the early 1980s and have…

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    Marketing Day: Top 10 YouTube ads, Hootsuite buys AdEspresso & Facebook audits itself

    Posted on 11th February 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnesFeb 10, 2017 by Matt McGee In this week’s show, we talk about the risk…

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    Google image search lead Randy Keller jumps to Pinterest

    Posted on 11th February 2017Digital Marketing
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    In its early days Pinterest was described as a “social scrapbooking” or photo sharing site. CEO Ben Silbermann has called it a “catalog of ideas.” But the company has generally shunned the “social network” label. Whatever else it is, Pinterest is increasingly becoming an image search engine. Accordingly, the company announced the hiring of Randy…

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    How To Create A Realistic Clock In Sketch

    Posted on 10th February 2017Web Design
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    Creating a clock in Sketch might not sound exciting at first, but we’ll discover how easy it is to recreate real-world objects in a very accurate way. You’ll learn how to apply multiple layers of borders and shadows, you’ll take a deeper look at gradients and you will see how objects can be rotated and…

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    See the MarTech Conference agenda now

    Posted on 10th February 2017Digital Marketing
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    MarTech returns to the San Francisco Hilton May 9-11. This year’s expanded edition features 8 tracks on topics at the intersection of marketing & IT. This unique program blends advanced marketing, technology and management presentations; each designed to help you succeed in our software-powered marketing world. View the complete agenda. Register Now! Secure the lowest…

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    Create an RFP for your next website project with this step-by-step guide

    Posted on 10th February 2017Digital Marketing
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    From technology selection to re-vamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success. This guide from Bayshore Solutions will walk you through the RFP development process and serve as a…

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    Web Development Reading List #169: TLS At Scale, Brotli Benefits, And Easy Onion Deployments

    Posted on 10th February 2017Web Design
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    Everyone here can have a big impact on a project, on someone else. I get very excited about this when I read stories like the one about an intern at Google who did an experiment that saves tons of traffic, or when I get an email from one of my readers who now published an…

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    How to use live chat to increase conversion

    Posted on 9th February 2017Digital Marketing
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    In recent years, there has been a shift in consumer preference to text-based communication from voice. As a result, live chat on desktop and on mobile phones has become a key form of communication for both individuals and businesses. This white paper from ApexChat describes how live chat can increase engagement and minimize friction in…

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