There are two ways to get someone to do something: Encourage them with some kind of carrot or command them with some sort of stick. With an ad business beset by lower-than-expected demand from advertisers, Twitter can’t take a stick to marketers to make them buy its ads. So it’s holding out a carrot. Twitter…
Yahoo’s future is in question after the news this week that Verizon is buying the company for a little less than $5 billion. In the latest episode of Marketing Land Live, we talk about the reasons behind Verizon’s buy, what Yahoo might look like in future years and the impact on digital ads and advertisers….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & moreAug 1, 2016 by Matt McGee In this week’s show, we talk about Yahoo’s future with Verizon/AOL, and a big…
Static site generators are pretty en vogue nowadays. It is as if developers around the world are suddenly realizing that, for most websites, a simple build process is easy enough to render the last 20 years of content management systems useless. All right, that’s a bit over the top. But for the average website without…
The two charts pictured below changed the way I think about thinking. Reproduced from a classic 1996 psychology study, the story behind these charts is a vivid illustration that the way we humans feel in the moment as we experience the world can be very different from how we feel when we think back on…
Since eight years, our monthly desktop wallpapers challenge is a Smashing favorite that wouldn’t be possible without the tireless efforts of talented designers and artists from across the globe. On a quest to cater for wallpapers that are a little more distinctive than the usual crowd, we challenge you, the design community, to get your…
Twitter Ads Manager has been a bit of a bear to navigate since inception. The ability to quickly parse campaigns and see the metrics you’d like simply haven’t existed. This is soon changing, thanks to a big global upgrade that will allow advertisers to optimize their campaigns in a much more flexible fashion. The first…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Much needed filters & custom metrics make their way to Twitter Ads Manager reportingJul 29, 2016 by Greg Finn A new set of tools will allow Twitter Ads Manager users to…
Baidu, China’s largest search engine with over 80% of marketshare in that country, has had it’s worse quarter in terms of profit since their IPO over 11 years ago. In their Q2 2016 earnings report their net income dropped by 34% from the previous period. They still are very profitable, showing a net income of…
Keeping online and brick-and-mortar stores in sync is one of the biggest challenges for modern retailers, especially smaller ones. To help out, Automattic’s ecommerce platform WooCommerce has announced it is now integrated with offline payments platform Square. In a blog post announcing the extension, Automattic Content Manager Nichole Kohler noted that this has been the…
