Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? The answer is simple: brand bidding. My employer, The Search Monitor, has been monitoring brand bidding on…
Katch, a live video sharing and storage platform, announced today that it will stop archiving live videos April 22, and is shutting down for good on May 4. Unable to secure capital, the company owners published a ‘Farewell to Katch’ announcement on Medium: “We got very, very close to a big round of funding with…
Getting engagement right or realizing the potential of the mobile channel isn’t always simple or easy. What can you do to get your mobile apps in great engagement shape? Download this white paper from Insert to learn how to use engagement features to drive interaction with your app and impact your business results. Visit Digital…
Generating awareness is the number one marketing scenario for small businesses (SMBs) on Facebook, according to a new survey from local business networking site Alignable. Among SMBs that advertise on the social site, the majority are spending only modest amounts of money. The Alignable survey polled 1,200 local businesses. Respondents were from North America and…
The symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on their way to becoming largely self-managing systems. This week, Google Ventures-backed and New York City-based Signpost announced its contribution to that march toward cognitive marketing. Its automated CRM is adding an artificial intelligence agent, dubbed…
Fotos593 / Shutterstock.com The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are spending as much time as possible checking out the content in their Facebook feeds, Facebook is going to make time an even more important factor when deciding what links to put in…
Image via official Google Analytics blog. Google Analytics has released a significant upgrade of its mobile apps. The new app — version 3.0 — is available now for both Android and iOS and works in all countries where Google Analytics is available. The update list for both platforms is the same: Sharing! Share a report…
Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Because of this, we talk daily with companies who…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google News gets AMP’ed with new carousel feature, more stories in the feedApr 20, 2016 by Greg Sterling AMP stories load immediately and enable a better news-reading experience on mobile devices….
People love a good story. In fact, we’re wired for it — literally. Research shows that our brains become more active when we engage in a captivating story, with particular areas lighting up to correspond with whatever we’re seeing or hearing. Your mind makes connections as well as an emotional investment. In other words, the…
