Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnesFeb 10, 2017 by Matt McGee In this week’s show, we talk about the risk…
In its early days Pinterest was described as a “social scrapbooking” or photo sharing site. CEO Ben Silbermann has called it a “catalog of ideas.” But the company has generally shunned the “social network” label. Whatever else it is, Pinterest is increasingly becoming an image search engine. Accordingly, the company announced the hiring of Randy…
Creating a clock in Sketch might not sound exciting at first, but we’ll discover how easy it is to recreate real-world objects in a very accurate way. You’ll learn how to apply multiple layers of borders and shadows, you’ll take a deeper look at gradients and you will see how objects can be rotated and…
MarTech returns to the San Francisco Hilton May 9-11. This year’s expanded edition features 8 tracks on topics at the intersection of marketing & IT. This unique program blends advanced marketing, technology and management presentations; each designed to help you succeed in our software-powered marketing world. View the complete agenda. Register Now! Secure the lowest…
From technology selection to re-vamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success. This guide from Bayshore Solutions will walk you through the RFP development process and serve as a…
Everyone here can have a big impact on a project, on someone else. I get very excited about this when I read stories like the one about an intern at Google who did an experiment that saves tons of traffic, or when I get an email from one of my readers who now published an…
In recent years, there has been a shift in consumer preference to text-based communication from voice. As a result, live chat on desktop and on mobile phones has become a key form of communication for both individuals and businesses. This white paper from ApexChat describes how live chat can increase engagement and minimize friction in…
Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google AdSense publishers get more control over the ads that can show on their sitesFeb 7, 2017 by Ginny Marvin The ability to opt out of more ad categories is now…
The first set of screens with which users interact, set the expectations of the app. To make sure your users don’t delete your app after the first use, you should teach them how to complete key tasks and make them want to come back for more. In other words, you need to successfully onboard and…
