Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO is as dirty as everJul 8, 2016 by Patrick Stox Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name….
Earlier this week the US Justice Department asked a judge in San Francisco to compel Facebook to produce internal documents tied to a 2010 asset transfer to the company’s Irish subsidiary. For several years the IRS has been investing whether the social site understated the value of those assets by billions of dollars. The company…
Last October the European Court of Justice killed the 15-year Safe Harbor agreement that allowed the transfer and processing of data between servers in the US and Europe. Since that time the US and EU have been scrambling to find a framework to replace it that would provide sufficient safeguards for European citizens’ data. The…
Landing page templates, from Leadpages’ website Leadpages is expanding its portfolio beyond tools for creating landing pages and optimizing them for conversion, with its announcement today that it has purchased marketing automation platform Drip. Deal terms for Leadpages’ first acquisition were not made public. A year ago, Leadpages scored a $27 million Series B round…
A slew of new Facebook Messenger bots from Yahoo have been released into the wild today. These Messenger bots are designed to help you get pertinent information on world news and weather and are accompanied by a bot that lets you play with a selfie-taking monkey. Three off the main three bots tie into Yahoo’s…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook MessengerJul 7, 2016 by Greg Finn Thanks to a slew of new Yahoo bots for Facebook Messenger, you’ll be able…
Every week is a learning week and this week I was reminded that viewport units are not all good to use. Also, choosing the right HTTP status code can be difficult and may not even be supported by the Apache version running on your server. I also learned how JavaScript error logging can be extended…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook MessengerJul 7, 2016 by Greg Finn Thanks to a slew of new Yahoo bots for Facebook Messenger, you’ll be able…
Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they…
Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only allocate a small portion of their budget to link building. Links are still not guaranteed, even when you have incredible, compelling content to share. According to a study conducted by…
