Industries often experience evolution less as slow and steady progress than as revolutionary shifts in modality that change best practices and methodologies seemingly overnight. This is most definitely true for front-end web development. Our industry thrives on constant, aggressive development, and new technologies emerge on a regular basis that change the way we do things…
Design is one of the most controversial things in our industry. There are barely any redesigns that aren’t discussed heavily in the community. Changing a well-working design is even harder as people tend to dislike anything new, but if we give them a bit of time, they might start to see things from a different…
When they sign up to take paid online surveys, online panelists give information about themselves which is considered deterministic — that is, it is definite, since it came from the person. When a data management platform (DMP) creates online user profiles that are used by advertisers to target ads, that data often comes from many…
Long-form video content passed a major milestone last quarter, making up the majority of time watched across every screen — connected TVs, computers, tablets and smartphones. This news probably comes as no surprise to any parent of a teen with a phone, but on the whole, the numbers signal a major shift in how we…
Accomplished musicians often talk about how, at certain moments in their careers, they had to unlearn old habits in order to progress. This process often causes them to regress in performance while they adjust to an ultimately better method. Once the new approach is integrated, they are able to reach new heights that would not…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePodJun 14, 2017 by Greg Sterling Overall, 33 percent interested in HomePod, but price identified as the most important feature…
With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are to looking to…
We have all been there. That dreaded moment when after weeks of work we have to present our progress to key stakeholders, and they mercilessly tear it apart. It feels inevitable, but usually, we can avoid these situations. Wouldn’t life be so much easier if we didn’t need to get other people to buy-in to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 reasons your PPC programs can failJun 13, 2017 by Pauline Jakober Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be…
According to Mike Blumenthal, Google is now broadly rolling out its simple website creator for small businesses: websites. It first appeared in January and can be accessed through the Google My Business dashboard. It’s an even simpler tool than Google Sites and was reportedly designed for developing markets (e.g., India). However, it’s also accessible to…
